SOP 175: Set up a landing page for lead magnet
Set up a landing page on Mailchimp that can help you generate leads
Last Updated / Reviewed: 07/19/2024
Execution Time: 5-10 Mins
🚀 Goal: Set up a landing page that helps you gain potential customers by offering them a lead magnet in exchange for their email address.
🤞 Ideal Outcome: Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet.
🤔 Why this is important: A lead magnet landing page helps to drive brand awareness, promote your company and attract more customers by giving visitors a branded resource they can use.
🧐 Where this is done Mailchimp.
🗓️ When this is done: After you’ve created a lead magnet that’s relevant to your audience.
👨 Who does this: After you’ve created a lead magnet that’s relevant to your audience.
__⚠️Prerequisites or requirements: __A Mailchimp account.
Click here to get the most up-to-date version of this SOP
Set up a landing page for a lead magnet in Mailchimp
01▸ Login to your MailChimp account . If you don’t have a Mailchimp account, sign up for one here .
02▸ Click “Create” from the dashboard.
03▸ Click “Build a landing page”.
04▸ Click on the “Lead Generation” template.
In the template editor, update the following:
05▸ Add a logo — Click on the logo placeholder, then drag an image (your logo) into the logo placeholder.
06▸ Click on the main header and description, and update the copy.
07▸ Click on the form headline and update the copy
08▸ Click on the Call to action button and update the copy.
(Optional) Add an image right above the form headline to illustrate the lead magnet.
09▸ Update the rest of the copy for the second half of the page.
10▸ Once you’ve done updating the landing page. Click “Save & Close”.
11▸ In the next page, edit the name of your landing page.
Note: This name is for internal use only and is not shown to the public.
12▸ Next, add a title to your page.
Note: This title is visible to the public.
13▸ Edit the page URL.
Edit the audience. Choose an email list to collect people who’ve signed up to download your free template. If you haven’t created such a list, follow this documentation and create one.
It’s recommended that you add a tag for people who sign up on this list (e.g. Marketing Template Leads). Once a subscriber is tagged, you can create rules/automation in MailChimp down the road to segment and contact these subscribers.
Important: You won’t be able to change the audience once you’ve publish this page so make sure you’ve selected the correct email list/audience.