{"slug":"sop-175-set-up-a-landing-page-for-lead-magnet","title":"Set up a landing page for lead magnet","tags":["source:clickminded","type:sop","server:clickminded-sop","landing","page","lead","magnet"],"agent_summary":"SOP 175: Set up a landing page for lead magnet Set up a landing page on Mailchimp that can help you generate leads  __Last Updated / Reviewed:__ 07/19/2024 __Execution Time:__ 5-10 Mins __🚀 Goal:__  S","trigger_phrases":["set up a landing page for lead magnet","how to set up a landing page for lead magnet"],"runnable":false,"markdown":"\r\nSOP 175: Set up a landing page for lead magnet\r\n\r\nSet up a landing page on Mailchimp that can help you generate leads \r\n\r\n__Last Updated / Reviewed:__ 07/19/2024\r\n\r\n__Execution Time:__ 5-10 Mins\r\n\r\n__🚀 Goal:__  Set up a landing page that helps you gain potential customers by offering them a lead magnet in exchange for their email address.\r\n\r\n__🤞 Ideal Outcome:__  Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet. \r\n\r\n__🤔 Why this is important:__ A lead magnet landing page helps to drive brand awareness, promote your company and attract more customers by giving visitors a branded resource they can use.\r\n\r\n__🧐 Where this is done__ Mailchimp.\r\n\r\n__🗓️ When this is done:__ After you’ve created a lead magnet that’s relevant to your audience. \r\n\r\n__👨 Who does this:__ After you’ve created a lead magnet that’s relevant to your audience. \r\n\r\n__⚠️Prerequisites or requirements: __A Mailchimp account.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/175)\r\n\r\n## Set up a landing page for a lead magnet in Mailchimp\r\n\r\n### 01▸ Login to your [MailChimp account ](https://mailchimp.com/en-gb/). If you don’t have a Mailchimp account, sign up for one [here ](https://login.mailchimp.com/signup/).\r\n\r\n### 02▸ Click “Create” from the dashboard.\r\n\r\n\r\n### 03▸ Click “Build a landing page”.\r\n\r\n\r\n### 04▸ Click on the “Lead Generation” template.\r\n\r\n\r\nIn the template editor, update the following:\r\n\r\n### 05▸ Add a logo — Click on the logo placeholder, then drag an image (your logo) into the logo placeholder.\r\n\r\n\r\n### 06▸ Click on the main header and description, and update the copy.\r\n\r\n\r\n### 07▸ Click on the form headline and update the copy\r\n\r\n\r\n### 08▸ Click on the Call to action button and update the copy.\r\n\r\n\r\n(Optional) Add an image right above the form headline to illustrate the lead magnet.\r\n\r\n### \r\n\r\n### 09▸ Update the rest of the copy for the second half of the page.\r\n\r\n\r\n### 10▸ Once you’ve done updating the landing page. Click “Save & Close”.\r\n\r\n\r\n### 11▸ In the next page, edit the name of your landing page.\r\n\r\n\r\n__Note:__ This name is for internal use only and is not shown to the public.\r\n\r\n### 12▸ Next, add a title to your page.\r\n\r\n\r\n__Note:__ This title is visible to the public.\r\n\r\n### 13▸ Edit the page URL.\r\n\r\n\r\nEdit the audience. Choose an email list to collect people who’ve signed up to download your free template. If you haven’t created such a list, follow this [documentation ](https://mailchimp.com/help/create-audience/)and create one.\r\n\r\nIt’s recommended that you add a tag for people who sign up on this list (e.g. Marketing Template Leads). Once a subscriber is tagged, you can create rules/automation in MailChimp down the road to segment and contact these subscribers.\r\n\r\n\r\n__Important:__ You won’t be able to change the audience once you’ve publish this page so make sure you’ve selected the correct email list/audience.\r\n\r\n### 14▸ Once done, click publish.\r\n\r\n\r\n### 15▸ You’ve now set up the landing page. Copy this URL and use it in your marketing campaign (e.g. Facebook, Google Ads, Social media etc).","html":"<p>SOP 175: Set up a landing page for lead magnet</p>\n<p>Set up a landing page on Mailchimp that can help you generate leads</p>\n<p><strong>Last Updated / Reviewed:</strong> 07/19/2024</p>\n<p><strong>Execution Time:</strong> 5-10 Mins</p>\n<p><strong>🚀 Goal:</strong>  Set up a landing page that helps you gain potential customers by offering them a lead magnet in exchange for their email address.</p>\n<p><strong>🤞 Ideal Outcome:</strong>  Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet.</p>\n<p><strong>🤔 Why this is important:</strong> A lead magnet landing page helps to drive brand awareness, promote your company and attract more customers by giving visitors a branded resource they can use.</p>\n<p><strong>🧐 Where this is done</strong> Mailchimp.</p>\n<p><strong>🗓️ When this is done:</strong> After you’ve created a lead magnet that’s relevant to your audience.</p>\n<p><strong>👨 Who does this:</strong> After you’ve created a lead magnet that’s relevant to your audience.</p>\n<p>__⚠️Prerequisites or requirements: __A Mailchimp account.</p>\n<p><a href=\"https://members.clickminded.com/sop/175\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Set up a landing page for a lead magnet in Mailchimp</h2>\n<h3>01▸ Login to your <a href=\"https://mailchimp.com/en-gb/\">MailChimp account </a>. If you don’t have a Mailchimp account, sign up for one <a href=\"https://login.mailchimp.com/signup/\">here </a>.</h3>\n<h3>02▸ Click “Create” from the dashboard.</h3>\n<h3>03▸ Click “Build a landing page”.</h3>\n<h3>04▸ Click on the “Lead Generation” template.</h3>\n<p>In the template editor, update the following:</p>\n<h3>05▸ Add a logo — Click on the logo placeholder, then drag an image (your logo) into the logo placeholder.</h3>\n<h3>06▸ Click on the main header and description, and update the copy.</h3>\n<h3>07▸ Click on the form headline and update the copy</h3>\n<h3>08▸ Click on the Call to action button and update the copy.</h3>\n<p>(Optional) Add an image right above the form headline to illustrate the lead magnet.</p>\n<h3></h3>\n<h3>09▸ Update the rest of the copy for the second half of the page.</h3>\n<h3>10▸ Once you’ve done updating the landing page. Click “Save &#x26; Close”.</h3>\n<h3>11▸ In the next page, edit the name of your landing page.</h3>\n<p><strong>Note:</strong> This name is for internal use only and is not shown to the public.</p>\n<h3>12▸ Next, add a title to your page.</h3>\n<p><strong>Note:</strong> This title is visible to the public.</p>\n<h3>13▸ Edit the page URL.</h3>\n<p>Edit the audience. Choose an email list to collect people who’ve signed up to download your free template. If you haven’t created such a list, follow this <a href=\"https://mailchimp.com/help/create-audience/\">documentation </a>and create one.</p>\n<p>It’s recommended that you add a tag for people who sign up on this list (e.g. Marketing Template Leads). Once a subscriber is tagged, you can create rules/automation in MailChimp down the road to segment and contact these subscribers.</p>\n<p><strong>Important:</strong> You won’t be able to change the audience once you’ve publish this page so make sure you’ve selected the correct email list/audience.</p>\n<h3>14▸ Once done, click publish.</h3>\n<h3>15▸ You’ve now set up the landing page. Copy this URL and use it in your marketing campaign (e.g. Facebook, Google Ads, Social media etc).</h3>\n"}