SOP 167: Create a landing page report in Google Analytics 4
View landing page session data and segment these users based on traffic sources
Last Updated / Reviewed: 07/30/2024
Execution Time: 5 Mins
🚀 Goal: Successfully create a landing page report in Google Analytics 4.
🤞 Ideal Outcome: To be able to view landing page session data and segment these users based on traffic sources.
🤔 Why this is important: The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction.
🧐 Where this is done Google Analytics 4.
🗓️ When this is done: After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.
👨 Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
__⚠️Prerequisites or requirements: __You need to have an existing Google Analytics 4 account.
Click here to get the most up-to-date version of this SOP
Create a landing page data report in Google Analytics 4
01▸ Login to your Google Analytics 4 account.
02▸ Make sure you’ve selected the right property (the website that you’ve implemented the Google Analytics 4 tracking code).
03▸ Select “Reports”.
04▸ Then head to Engagement ➝ Page and Screens
05▸ By default, the page traffic is sorted by page title, click on the “Page title and screen class” and select “Page path + query string and screen class”.
06▸ You will then see the updated report sorted by URL, this is similar to the Behavior ➝ Site Content ➝ All Pages report in Universal Analytics.
07▸ At this point, the report is showing the session data for all pages. In order to view the landing page data, change the Event count from “All Events” to “session_start”. This will filter the pages when the users first started the session (the landing page).
Segment landing page data based on traffic sources
01▸ Following the steps in “Create a landing page data report in Google Analytics 4 ”. You have now created the landing page report. Let’s segment this data by traffic sources (Example: organic, referral, paid, etc) by clicking “Add filter”.
02▸ A side bar will pop up on the right that allows you to further segment your landing data by various metrics: User location, device, medium/source, browser, and more. Click "Create new".
03▸ In this example, we’ll filter the landing page session via organic search. To do this, set the following:
- Dimension = “Session medium”
- Match type = "contains"
- Value = “organic”
04▸ To create a landing page report for different traffic sources, replace “organic” in Dimension values with the following:
Organic — Non-paid traffic from search engines
CPC — Paid traffic from search engines
Referral — Traffic from other websites
Email — Traffic from emails
Social — Traffic from social media sites
(none) — Direct traffic
Note : If you don’t see any of the above in the filter options, that means your site hasn’t gotten any traffic from these sources.
That’s it! You have successfully segment landing page report based on different traffic sources.