{"slug":"sop-167-create-a-landing-page-report-in-google-analytics-4","title":"Create a landing page report in Google Analytics 4","tags":["source:clickminded","type:sop","server:clickminded-sop","landing","page","report","google"],"agent_summary":"SOP 167: Create a landing page report in Google Analytics 4 View landing page session data and segment these users based on traffic sources __Last Updated / Reviewed:__ 07/30/2024 __Execution Time:__","trigger_phrases":["create a landing page report in google analytics 4","how to create a landing page report in google analytics 4"],"runnable":false,"markdown":"\r\nSOP 167: Create a landing page report in Google Analytics 4\r\n\r\nView landing page session data and segment these users based on traffic sources\r\n\r\n__Last Updated / Reviewed:__ 07/30/2024\r\n\r\n__Execution Time:__ 5 Mins\r\n\r\n__🚀 Goal:__ Successfully create a landing page report in Google Analytics 4.\r\n\r\n__🤞 Ideal Outcome:__ To be able to view landing page session data and segment these users based on traffic sources.\r\n\r\n__🤔 Why this is important:__ The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction.\r\n\r\n__🧐 Where this is done__ Google Analytics 4.\r\n\r\n__🗓️ When this is done:__ After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.\r\n\r\n__👨 Who does this:__ Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.\r\n\r\n__⚠️Prerequisites or requirements: __You need to have an existing Google Analytics 4 account.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/167)\r\n\r\n## Create a landing page data report in Google Analytics 4\r\n\r\n### 01▸ Login to your [Google Analytics 4 account](https://analytics.google.com/).\r\n\r\n### 02▸ Make sure you’ve selected the right property (the website that you’ve implemented the Google Analytics 4 tracking code).\r\n\r\n\r\n### 03▸ Select “Reports”.\r\n\r\n\r\n### 04▸ Then head to Engagement ➝ Page and Screens\r\n\r\n\r\n### 05▸ By default, the page traffic is sorted by page title, click on the “Page title and screen class” and select “Page path + query string and screen class”.\r\n\r\n\r\n### 06▸ You will then see the updated report sorted by URL, this is similar to the Behavior ➝ Site Content ➝ All Pages report in Universal Analytics.\r\n\r\n\r\n### 07▸ At this point, the report is showing the session data for all pages. In order to view the landing page data, change the Event count from “All Events” to “session_start”. This will filter the pages when the users first started the session (the landing page).\r\n\r\n\r\n## Segment landing page data based on traffic sources\r\n\r\n### 01▸ Following the steps in “Create a landing page data report in Google Analytics 4 ”. You have now created the landing page report. Let’s segment this data by traffic sources (Example: organic, referral, paid, etc) by clicking “Add filter”.\r\n\r\n\r\n### 02▸ A side bar will pop up on the right that allows you to further segment your landing data by various metrics: User location, device, medium/source, browser, and more. Click \"Create new\".\r\n\r\n### 03▸ In this example, we’ll filter the landing page session via organic search. To do this, set the following:\r\n\r\n- Dimension = “Session medium”\r\n- Match type = \"contains\"\r\n- Value = “organic”\r\n\r\n\r\n### 04▸ To create a landing page report for different traffic sources, replace “organic” in Dimension values with the following:\r\n\r\nOrganic — Non-paid traffic from search engines\r\n\r\nCPC — Paid traffic from search engines\r\n\r\nReferral — Traffic from other websites\r\n\r\nEmail — Traffic from emails\r\n\r\nSocial — Traffic from social media sites\r\n\r\n(none) — Direct traffic\r\n\r\n__Note__ : If you don’t see any of the above in the filter options, that means your site hasn’t gotten any traffic from these sources.\r\n\r\n__That’s it!__ You have successfully segment landing page report based on different traffic sources.","html":"<p>SOP 167: Create a landing page report in Google Analytics 4</p>\n<p>View landing page session data and segment these users based on traffic sources</p>\n<p><strong>Last Updated / Reviewed:</strong> 07/30/2024</p>\n<p><strong>Execution Time:</strong> 5 Mins</p>\n<p><strong>🚀 Goal:</strong> Successfully create a landing page report in Google Analytics 4.</p>\n<p><strong>🤞 Ideal Outcome:</strong> To be able to view landing page session data and segment these users based on traffic sources.</p>\n<p><strong>🤔 Why this is important:</strong> The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction.</p>\n<p><strong>🧐 Where this is done</strong> Google Analytics 4.</p>\n<p><strong>🗓️ When this is done:</strong> After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.</p>\n<p><strong>👨 Who does this:</strong> Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.</p>\n<p>__⚠️Prerequisites or requirements: __You need to have an existing Google Analytics 4 account.</p>\n<p><a href=\"https://members.clickminded.com/sop/167\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Create a landing page data report in Google Analytics 4</h2>\n<h3>01▸ Login to your <a href=\"https://analytics.google.com/\">Google Analytics 4 account</a>.</h3>\n<h3>02▸ Make sure you’ve selected the right property (the website that you’ve implemented the Google Analytics 4 tracking code).</h3>\n<h3>03▸ Select “Reports”.</h3>\n<h3>04▸ Then head to Engagement ➝ Page and Screens</h3>\n<h3>05▸ By default, the page traffic is sorted by page title, click on the “Page title and screen class” and select “Page path + query string and screen class”.</h3>\n<h3>06▸ You will then see the updated report sorted by URL, this is similar to the Behavior ➝ Site Content ➝ All Pages report in Universal Analytics.</h3>\n<h3>07▸ At this point, the report is showing the session data for all pages. In order to view the landing page data, change the Event count from “All Events” to “session_start”. This will filter the pages when the users first started the session (the landing page).</h3>\n<h2>Segment landing page data based on traffic sources</h2>\n<h3>01▸ Following the steps in “Create a landing page data report in Google Analytics 4 ”. You have now created the landing page report. Let’s segment this data by traffic sources (Example: organic, referral, paid, etc) by clicking “Add filter”.</h3>\n<h3>02▸ A side bar will pop up on the right that allows you to further segment your landing data by various metrics: User location, device, medium/source, browser, and more. Click \"Create new\".</h3>\n<h3>03▸ In this example, we’ll filter the landing page session via organic search. To do this, set the following:</h3>\n<ul>\n<li>Dimension = “Session medium”</li>\n<li>Match type = \"contains\"</li>\n<li>Value = “organic”</li>\n</ul>\n<h3>04▸ To create a landing page report for different traffic sources, replace “organic” in Dimension values with the following:</h3>\n<p>Organic — Non-paid traffic from search engines</p>\n<p>CPC — Paid traffic from search engines</p>\n<p>Referral — Traffic from other websites</p>\n<p>Email — Traffic from emails</p>\n<p>Social — Traffic from social media sites</p>\n<p>(none) — Direct traffic</p>\n<p><strong>Note</strong> : If you don’t see any of the above in the filter options, that means your site hasn’t gotten any traffic from these sources.</p>\n<p><strong>That’s it!</strong> You have successfully segment landing page report based on different traffic sources.</p>\n"}