SOP 126: Set up a Linkedin Company Page
Create a new LinkedIn company page and successfully set it up for growth and engagement
Last Updated / Reviewed: 09/12/2024
Execution Time: 10-20 minutes
🚀 Goal: Successfully create a LinkedIn page for your company or client.
🤞 Ideal Outcome: You will create a new LinkedIn company page and successfully set it up for growth and engagement.
🤔 Why this is important: A LinkedIn company page allows your business to promote products and services, grow your company brand, recruit new talent, and engage with your community.
🧐 Where this is done LinkedIn.
🗓️ When this is done: When you plan to grow your client or your business’ online presence on LinkedIn
👨 Who does this: Marketing manager, social media manager, or business owner.
__⚠️Prerequisites or requirements: __
• You need to have a personal LinkedIn account. Click here to sign up if you don’t have one.
• If you have just signed up for a new personal LinkedIn account, you need to wait 7 days before you sign up for a company page.
• Your personal LinkedIn account needs to be at an intermediate or all star level. If you have not reached that level yet, follow LinkedIn’s recommended guidelines to upgrade your profile’s level.
• Your personal account needs to have several first-degree connections. In other words, you need to start connecting with at least a few people on LinkedIn.
Click here to get the most up-to-date version of this SOP
Create a new company page
01▸ Head to the official LinkedIn sign up page and click “Create your page”.
02▸ Click on "Company."
03▸ Provide your company details and upload a company logo.
- Name
- LinkedIn unique address
- Website URL
- Industry
- Organization size
- Organization type
- Logo
- Tagline
04▸ Once done, tick the verification check box and click “Create Page.”
05▸ Your new LinkedIn company page is now created!
Completing your LinkedIn page
01▸ Set a cover image for your LinkedIn company page. On your company profile page, click on the edit icon right above your company logo.
Note: Width:1128px, Height: 191px recommended
02▸ At the top of your LinkedIn company profile page, you will see a list of actions to complete your profile. First, add a description to your company page.
Write an appropriate description and hit save.
03▸ [Optional] If your business has a physical location, add it via the "Location" option on the left sidebar.
Note: You can also add more than 1 location for your business and select a primary location.
04▸ Click on the "Buttons" menu on the left sidebar.
[Optional] You can decide whether you want to allow LinkedIn members to message your page.
[Recommended] Add a custom button to drive traffic to your site. You can customize the button text and destination URL.
05▸ Hit “Save” and close the popup window.
06▸ Next, you'll be prompted to create your first post.
07▸ Add your first post and hit “Post”.
08▸ [Optional] You'll get the option to share this same post with followers of your personal LinkedIn account.
You have now completed the setup for your LinkedIn company page!