{"slug":"sop-126-set-up-a-linkedin-company-page","title":"Set up a Linkedin Company Page","tags":["source:clickminded","type:sop","server:clickminded-sop","linkedin","company","page"],"agent_summary":"SOP 126: Set up a Linkedin Company Page Create a new LinkedIn company page and successfully set it up for growth and engagement __Last Updated / Reviewed:__ 09/12/2024 __Execution Time:__ 10-20 minute","trigger_phrases":["set up a linkedin company page","how to set up a linkedin company page"],"runnable":false,"markdown":"\r\nSOP 126: Set up a Linkedin Company Page\r\n\r\nCreate a new LinkedIn company page and successfully set it up for growth and engagement\r\n\r\n__Last Updated / Reviewed:__ 09/12/2024\r\n\r\n__Execution Time:__ 10-20 minutes\r\n\r\n__🚀 Goal:__ Successfully create a LinkedIn page for your company or client.\r\n\r\n__🤞 Ideal Outcome:__  You will create a new LinkedIn company page and successfully set it up for growth and engagement.\r\n\r\n__🤔 Why this is important:__ A LinkedIn company page allows your business to promote products and services, grow your company brand, recruit new talent, and engage with your community. \r\n\r\n__🧐 Where this is done__ LinkedIn.\r\n\r\n__🗓️ When this is done:__ When you plan to grow your client or your business’ online presence on LinkedIn\r\n\r\n__👨 Who does this:__ Marketing manager, social media manager, or business owner.\r\n\r\n__⚠️Prerequisites or requirements: __\r\n\r\n• You need to have a personal LinkedIn account. [Click here to sign up](https://www.linkedin.com/signup) if you don’t have one.\r\n\r\n• If you have just signed up for a new personal LinkedIn account, you need to wait 7 days before you sign up for a company page.\r\n\r\n• Your personal LinkedIn account needs to be at an intermediate or all star level. If you have not reached that level yet, follow [LinkedIn’s recommended guidelines](https://www.linkedin.com/pulse/12-steps-reach-all-star-linkedin-profile-status-claire-greenhow) to upgrade your profile’s level.\r\n\r\n• Your personal account needs to have several first-degree connections. In other words, you need to start connecting with at least a few people on LinkedIn.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/126)\r\n\r\n## Create a new company page\r\n\r\n### 01▸ Head to the official LinkedIn [sign up page ](https://business.linkedin.com/marketing-solutions/linkedin-pages)and click “Create your page”.\r\n\r\n\r\n### 02▸ Click on \"Company.\"\r\n\r\n\r\n### 03▸ Provide your company details and upload a company logo.\r\n\r\n- Name\r\n- LinkedIn unique address\r\n- Website URL\r\n- Industry\r\n- Organization size\r\n- Organization type\r\n- Logo\r\n- Tagline\r\n\r\n### 04▸ Once done, tick the verification check box and click “Create Page.”\r\n\r\n\r\n### 05▸ Your new LinkedIn company page is now created!\r\n\r\n\r\n## Completing your LinkedIn page\r\n\r\n### 01▸ Set a cover image for your LinkedIn company page. On your company profile page, click on the edit icon right above your company logo.\r\n\r\n\r\n__Note:__ Width:1128px, Height: 191px recommended\r\n\r\n### 02▸ At the top of your LinkedIn company profile page, you will see a list of actions to complete your profile. First, add a description to your company page.\r\n\r\n\r\nWrite an appropriate description and hit save.\r\n\r\n\r\n### 03▸ [Optional] If your business has a physical location, add it via the \"Location\" option on the left sidebar.\r\n\r\n\r\nNote: You can also add more than 1 location for your business and select a primary location.\r\n\r\n### 04▸ Click on the \"Buttons\" menu on the left sidebar.\r\n\r\n[Optional] You can decide whether you want to allow LinkedIn members to message your page.\r\n\r\n\r\n[Recommended] Add a custom button to drive traffic to your site. You can customize the button text and destination URL.\r\n\r\n\r\n### 05▸ Hit “Save” and close the popup window.\r\n\r\n### 06▸ Next, you'll be prompted to create your first post.\r\n\r\n\r\n### 07▸ Add your first post and hit “Post”.\r\n\r\n\r\n### 08▸ [Optional] You'll get the option to share this same post with followers of your personal LinkedIn account.\r\n\r\n\r\n \r\n\r\nYou have now completed the setup for your LinkedIn company page!","html":"<p>SOP 126: Set up a Linkedin Company Page</p>\n<p>Create a new LinkedIn company page and successfully set it up for growth and engagement</p>\n<p><strong>Last Updated / Reviewed:</strong> 09/12/2024</p>\n<p><strong>Execution Time:</strong> 10-20 minutes</p>\n<p><strong>🚀 Goal:</strong> Successfully create a LinkedIn page for your company or client.</p>\n<p><strong>🤞 Ideal Outcome:</strong>  You will create a new LinkedIn company page and successfully set it up for growth and engagement.</p>\n<p><strong>🤔 Why this is important:</strong> A LinkedIn company page allows your business to promote products and services, grow your company brand, recruit new talent, and engage with your community.</p>\n<p><strong>🧐 Where this is done</strong> LinkedIn.</p>\n<p><strong>🗓️ When this is done:</strong> When you plan to grow your client or your business’ online presence on LinkedIn</p>\n<p><strong>👨 Who does this:</strong> Marketing manager, social media manager, or business owner.</p>\n<p>__⚠️Prerequisites or requirements: __</p>\n<p>• You need to have a personal LinkedIn account. <a href=\"https://www.linkedin.com/signup\">Click here to sign up</a> if you don’t have one.</p>\n<p>• If you have just signed up for a new personal LinkedIn account, you need to wait 7 days before you sign up for a company page.</p>\n<p>• Your personal LinkedIn account needs to be at an intermediate or all star level. If you have not reached that level yet, follow <a href=\"https://www.linkedin.com/pulse/12-steps-reach-all-star-linkedin-profile-status-claire-greenhow\">LinkedIn’s recommended guidelines</a> to upgrade your profile’s level.</p>\n<p>• Your personal account needs to have several first-degree connections. In other words, you need to start connecting with at least a few people on LinkedIn.</p>\n<p><a href=\"https://members.clickminded.com/sop/126\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Create a new company page</h2>\n<h3>01▸ Head to the official LinkedIn <a href=\"https://business.linkedin.com/marketing-solutions/linkedin-pages\">sign up page </a>and click “Create your page”.</h3>\n<h3>02▸ Click on \"Company.\"</h3>\n<h3>03▸ Provide your company details and upload a company logo.</h3>\n<ul>\n<li>Name</li>\n<li>LinkedIn unique address</li>\n<li>Website URL</li>\n<li>Industry</li>\n<li>Organization size</li>\n<li>Organization type</li>\n<li>Logo</li>\n<li>Tagline</li>\n</ul>\n<h3>04▸ Once done, tick the verification check box and click “Create Page.”</h3>\n<h3>05▸ Your new LinkedIn company page is now created!</h3>\n<h2>Completing your LinkedIn page</h2>\n<h3>01▸ Set a cover image for your LinkedIn company page. On your company profile page, click on the edit icon right above your company logo.</h3>\n<p><strong>Note:</strong> Width:1128px, Height: 191px recommended</p>\n<h3>02▸ At the top of your LinkedIn company profile page, you will see a list of actions to complete your profile. First, add a description to your company page.</h3>\n<p>Write an appropriate description and hit save.</p>\n<h3>03▸ [Optional] If your business has a physical location, add it via the \"Location\" option on the left sidebar.</h3>\n<p>Note: You can also add more than 1 location for your business and select a primary location.</p>\n<h3>04▸ Click on the \"Buttons\" menu on the left sidebar.</h3>\n<p>[Optional] You can decide whether you want to allow LinkedIn members to message your page.</p>\n<p>[Recommended] Add a custom button to drive traffic to your site. You can customize the button text and destination URL.</p>\n<h3>05▸ Hit “Save” and close the popup window.</h3>\n<h3>06▸ Next, you'll be prompted to create your first post.</h3>\n<h3>07▸ Add your first post and hit “Post”.</h3>\n<h3>08▸ [Optional] You'll get the option to share this same post with followers of your personal LinkedIn account.</h3>\n<p> </p>\n<p>You have now completed the setup for your LinkedIn company page!</p>\n"}