Recipe 043: Optimize sales funnel
Map your sales funnel and identify the highest leverage activities to optimize it.
Last Updated / Reviewed: 10/01/2023
🚀 Goal: To map your sales funnel and identify the highest leverage activities to optimize it.
🤔 Why this is important: drive revenue growth and achieve better returns on your marketing campaigns.
🗓️ When this is done: Periodically, every few months.
👨 Who does this: Conversion rate specialists or the marketing manager.
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Step 1 - Set up and track custom events in Google Analytics 4
Click here to view this SOP 168: Set up and track custom events in Google Analytics 4 (web version) Outcome: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).
Step 2 - How to prioritize your funnel initiative
Click here to view this SOP 072: How to prioritize your funnel initiatives (web version) Outcome: You have a clear roadmap to growth and have prioritized which experiments you want to focus on.
Step 3 - How to Map Your Sales Funnel
Click here to view this SOP 084: How to Map Your Sales Funnel (web version) Outcome: Your visual representation of your sales funnel is easily understood by anyone and you’re able to share it with other people in your organization.
Step 4 - Create a landing page report in Google Analytics 4
Click here to view this SOP 167: Create a landing page report in Google Analytics 4 (web version) Outcome: To be able to view landing page session data and segment these users based on traffic sources.