{"slug":"recipe-043-optimize-sales-funnel","title":"Optimize sales funnel","tags":["source:clickminded","type:recipe","server:clickminded-sop","optimize","sales","funnel"],"agent_summary":"Recipe 043: Optimize sales funnel Map your sales funnel and identify the highest leverage activities to optimize it. __Last Updated / Reviewed:__ 10/01/2023 __🚀 Goal:__ To map your sales funnel and id","trigger_phrases":["optimize sales funnel","how to optimize sales funnel"],"runnable":false,"markdown":"\r\nRecipe 043: Optimize sales funnel\r\n\r\nMap your sales funnel and identify the highest leverage activities to optimize it.\r\n\r\n__Last Updated / Reviewed:__ 10/01/2023\r\n\r\n__🚀 Goal:__ To map your sales funnel and identify the highest leverage activities to optimize it.\r\n\r\n__🤔 Why this is important:__ drive revenue growth and achieve better returns on your marketing campaigns.\r\n\r\n__🗓️ When this is done:__ Periodically, every few months.\r\n\r\n__👨 Who does this:__ Conversion rate specialists or the marketing manager.\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/043)\r\n\r\n## Step 1 - Set up and track custom events in Google Analytics 4\r\n\r\nClick here to view this SOP 168: Set up and track custom events in Google Analytics 4 ([web version](https://members.clickminded.com/sop/168/)) __Outcome__: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).\r\n\r\n## Step 2 - How to prioritize your funnel initiative\r\n\r\nClick here to view this SOP 072: How to prioritize your funnel initiatives ([web version](https://members.clickminded.com/sop/072/)) __Outcome__: You have a clear roadmap to growth and have prioritized which experiments you want to focus on.\r\n\r\n## Step 3 - How to Map Your Sales Funnel\r\n\r\nClick here to view this SOP 084: How to Map Your Sales Funnel ([web version](https://members.clickminded.com/sop/084/)) __Outcome__: Your visual representation of your sales funnel is easily understood by anyone and you’re able to share it with other people in your organization.\r\n\r\n## Step 4 - Create a landing page report in Google Analytics 4\r\n\r\n   \r\n\r\nClick here to view this SOP 167: Create a landing page report in Google Analytics 4 ([web version](https://members.clickminded.com/sop/167/)) __Outcome__: To be able to view landing page session data and segment these users based on traffic sources.","html":"<p>Recipe 043: Optimize sales funnel</p>\n<p>Map your sales funnel and identify the highest leverage activities to optimize it.</p>\n<p><strong>Last Updated / Reviewed:</strong> 10/01/2023</p>\n<p><strong>🚀 Goal:</strong> To map your sales funnel and identify the highest leverage activities to optimize it.</p>\n<p><strong>🤔 Why this is important:</strong> drive revenue growth and achieve better returns on your marketing campaigns.</p>\n<p><strong>🗓️ When this is done:</strong> Periodically, every few months.</p>\n<p><strong>👨 Who does this:</strong> Conversion rate specialists or the marketing manager.</p>\n<p><a href=\"https://members.clickminded.com/recipe/043\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Set up and track custom events in Google Analytics 4</h2>\n<p>Click here to view this SOP 168: Set up and track custom events in Google Analytics 4 (<a href=\"https://members.clickminded.com/sop/168/\">web version</a>) <strong>Outcome</strong>: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).</p>\n<h2>Step 2 - How to prioritize your funnel initiative</h2>\n<p>Click here to view this SOP 072: How to prioritize your funnel initiatives (<a href=\"https://members.clickminded.com/sop/072/\">web version</a>) <strong>Outcome</strong>: You have a clear roadmap to growth and have prioritized which experiments you want to focus on.</p>\n<h2>Step 3 - How to Map Your Sales Funnel</h2>\n<p>Click here to view this SOP 084: How to Map Your Sales Funnel (<a href=\"https://members.clickminded.com/sop/084/\">web version</a>) <strong>Outcome</strong>: Your visual representation of your sales funnel is easily understood by anyone and you’re able to share it with other people in your organization.</p>\n<h2>Step 4 - Create a landing page report in Google Analytics 4</h2>\n<p>Click here to view this SOP 167: Create a landing page report in Google Analytics 4 (<a href=\"https://members.clickminded.com/sop/167/\">web version</a>) <strong>Outcome</strong>: To be able to view landing page session data and segment these users based on traffic sources.</p>\n"}