Recipe 038: Run an outreach and PR campaign
Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.
Last Updated / Reviewed: 10/01/2023
🚀 Goal: Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.
🤔 Why this is important: Building brand awareness increases the value of your brand, encouraging word of mouth recommendations and repeat business.
🗓️ When this is done: On a new product or business launch.
👨 Who does this: PR specialist or the marketing manager
__⚠️Prerequisites or requirements: __None
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Step 1 - Find journalists to pitch your business
Click here to view this SOP 183: Find journalists to pitch your business (web version) Outcome: Run an outreach campaign to find journalists in your niche to promote your product or service.
Step 2 - Find bloggers in any niche to promote your products
Click here to view this SOP 184: Find bloggers in any niche to promote your products (web version) Outcome: Run an outreach campaign to find bloggers in your niche to promote your product or service.
Step 3 - Creating an email outreach campaign on Apollo
Click here to view this SOP 182: Creating an email outreach campaign on Apollo (web version) Outcome: Successfully send your outreach emails to a list of prospects for your business.