{"slug":"recipe-038-run-an-outreach-and-pr-campaign","title":"Run an outreach and PR campaign","tags":["source:clickminded","type:recipe","server:clickminded-sop","outreach","campaign"],"agent_summary":"Recipe 038: Run an outreach and PR campaign Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media. __Last Updated / Reviewed:__ 10/01","trigger_phrases":["run an outreach and pr campaign","how to run an outreach and pr campaign"],"runnable":false,"markdown":"\r\nRecipe 038: Run an outreach and PR campaign\r\n\r\nBoost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.\r\n\r\n__Last Updated / Reviewed:__ 10/01/2023\r\n\r\n__🚀 Goal:__ Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.\r\n\r\n__🤔 Why this is important:__ Building brand awareness increases the value of your brand, encouraging word of mouth recommendations and repeat business.\r\n\r\n__🗓️ When this is done:__ On a new product or business launch.\r\n\r\n__👨 Who does this:__ PR specialist or the marketing manager\r\n\r\n__⚠️Prerequisites or requirements: __None\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/038)\r\n\r\n## Step 1 - Find journalists to pitch your business\r\n\r\nClick here to view this SOP 183: Find journalists to pitch your business ([web version](https://members.clickminded.com/sop/183/)) __Outcome__: Run an outreach campaign to find journalists in your niche to promote your product or service.\r\n\r\n## Step 2 - Find bloggers in any niche to promote your products\r\n\r\nClick here to view this SOP 184: Find bloggers in any niche to promote your products ([web version](https://members.clickminded.com/sop/184/)) __Outcome__: Run an outreach campaign to find bloggers in your niche to promote your product or service.\r\n\r\n## Step 3 - Creating an email outreach campaign on Apollo\r\n\r\nClick here to view this SOP 182: Creating an email outreach campaign on Apollo ([web version](https://members.clickminded.com/sop/182/)) __Outcome__: Successfully send your outreach emails to a list of prospects for your business.","html":"<p>Recipe 038: Run an outreach and PR campaign</p>\n<p>Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.</p>\n<p><strong>Last Updated / Reviewed:</strong> 10/01/2023</p>\n<p><strong>🚀 Goal:</strong> Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.</p>\n<p><strong>🤔 Why this is important:</strong> Building brand awareness increases the value of your brand, encouraging word of mouth recommendations and repeat business.</p>\n<p><strong>🗓️ When this is done:</strong> On a new product or business launch.</p>\n<p><strong>👨 Who does this:</strong> PR specialist or the marketing manager</p>\n<p>__⚠️Prerequisites or requirements: __None</p>\n<p><a href=\"https://members.clickminded.com/recipe/038\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Find journalists to pitch your business</h2>\n<p>Click here to view this SOP 183: Find journalists to pitch your business (<a href=\"https://members.clickminded.com/sop/183/\">web version</a>) <strong>Outcome</strong>: Run an outreach campaign to find journalists in your niche to promote your product or service.</p>\n<h2>Step 2 - Find bloggers in any niche to promote your products</h2>\n<p>Click here to view this SOP 184: Find bloggers in any niche to promote your products (<a href=\"https://members.clickminded.com/sop/184/\">web version</a>) <strong>Outcome</strong>: Run an outreach campaign to find bloggers in your niche to promote your product or service.</p>\n<h2>Step 3 - Creating an email outreach campaign on Apollo</h2>\n<p>Click here to view this SOP 182: Creating an email outreach campaign on Apollo (<a href=\"https://members.clickminded.com/sop/182/\">web version</a>) <strong>Outcome</strong>: Successfully send your outreach emails to a list of prospects for your business.</p>\n"}