Recipe 034: Set up cross-platform web tracking
Set up conversion tracking for your website acros multiple platforms
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To set up conversion tracking for your website acros multiple platforms
🤔 Why this is important: To track the performance of your campaign on these platforms.
🗓️ When this is done: Set up once in the beginning of your campaign.
👨 Who does this: Paid marketing and analytics specialist.
__⚠️Prerequisites or requirements: __You need to sign up for the various platforms you want to run a paid campaign on. For example: Pinterest, Facebook, Google, etc.
Click here to get the most up-to-date version of this Recipe
Step 1 - Setting up Pinterest Conversion Tracking using GTM
Click here to view this SOP 094: Setting up Pinterest Conversion Tracking (web version) Outcome: You are able to see how many conversions your Pinterest Ads campaigns brought you, and how much they are worth to you.
Step 2 - Setting up Twitter Conversion Tracking using GTM
Click here to view this SOP 095: Setting up Twitter Conversion Tracking (web version) Outcome: You are able to see how many conversions your Twitter Ads campaigns brought you, and how much they are worth to you.
Step 3 - Installing the LinkedIn pixel on your site
The LinkedIn pixel is properly installed without any technical issues.
Click here to view this SOP 108: Installing the LinkedIn pixel on your site (web version)
Step 4 - Installing the TikTok pixel on your site
Click here to view this SOP 110: Install TikTok pixel on your site (web version) Outcome: The TikTok pixel is properly installed without any technical issues.
Step 5 - Installing the SnapChat pixel on your site
Click here to view this SOP 111: Installing the SnapChat pixel on your site (web version) Outcome: The Snapchat pixel is properly installed without any technical issues.