Recipe 031: Set up Google Analytics 4
To set up Google Analytics 4 on any website
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To set up Google Analytics 4 on any website.
🤔 Why this is important: Google Analytics 4 is the successor to Universal Analytics which is Google’s most popular free analytics tool for website owners.
🗓️ When this is done: Set it up once on a new or existing website.
👨 Who does this: Analytics specialist or marketing manager
__⚠️Prerequisites or requirements: __You need a Google account.
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Step 1 - Set up lead tracking in Google Analytics 4
Click here to view this SOP 166: Set up lead tracking in Google Analytics 4 (web version) Outcome: Starts tracking leads sign up on the conversion report in Google Analytics 4.
Step 2 - Set up and track custom events in Google Analytics 4
Click here to view this SOP 168: Set up and track custom events in Google Analytics 4 (web version) Outcome: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).
Step 3 - Set up form submission events in Google Analytics 4 via GTM
Click here to view this SOP 169: Set up form submission events in Google Analytics 4 via GTM (web version) Outcome: Set up a form submission event in Google Analytics 4 via Google Tag Manager.
Step 4 - Create a user segment report in Google Analytics 4
Click here to view this SOP 170: Create a user segment report in Google Analytics 4 (web version) Outcome: Create a user segment report in Google Analytics 4.