{"slug":"recipe-031-set-up-google-analytics-4","title":"Set up Google Analytics 4","tags":["source:clickminded","type:recipe","server:clickminded-sop","google","analytics"],"agent_summary":"Recipe 031: Set up Google Analytics 4 To set up Google Analytics 4 on any website __Last Updated / Reviewed:__ 10/18/2023 __🚀 Goal:__ To set up Google Analytics 4 on any website. __🤔 Why this is impor","trigger_phrases":["set up google analytics 4","how to set up google analytics 4"],"runnable":false,"markdown":"\r\nRecipe 031: Set up Google Analytics 4\r\n\r\nTo set up Google Analytics 4 on any website\r\n\r\n__Last Updated / Reviewed:__ 10/18/2023\r\n\r\n__🚀 Goal:__ To set up Google Analytics 4 on any website.\r\n\r\n__🤔 Why this is important:__ Google Analytics 4 is the successor to Universal Analytics which is Google’s most popular free analytics tool for website owners.\r\n\r\n__🗓️ When this is done:__ Set it up once on a new or existing website.\r\n\r\n__👨 Who does this:__ Analytics specialist or marketing manager\r\n\r\n__⚠️Prerequisites or requirements: __You need a Google account.\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/031)\r\n\r\n## Step 1 - Set up lead tracking in Google Analytics 4\r\n\r\nClick here to view this SOP 166: Set up lead tracking in Google Analytics 4 ([web version](https://members.clickminded.com/sop/166/)) __Outcome__: Starts tracking leads sign up on the conversion report in Google Analytics 4.\r\n\r\n## Step 2 - Set up and track custom events in Google Analytics 4\r\n\r\nClick here to view this SOP 168: Set up and track custom events in Google Analytics 4 ([web version](https://members.clickminded.com/sop/168/)) __Outcome__: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).\r\n\r\n## Step 3 - Set up form submission events in Google Analytics 4 via GTM\r\n\r\nClick here to view this SOP 169: Set up form submission events in Google Analytics 4 via GTM ([web version](https://members.clickminded.com/sop/169/)) __Outcome__: Set up a form submission event in Google Analytics 4 via Google Tag Manager.\r\n\r\n## Step 4 - Create a user segment report in Google Analytics 4\r\n\r\nClick here to view this SOP 170: Create a user segment report in Google Analytics 4 ([web version](https://members.clickminded.com/sop/170/)) __Outcome__: Create a user segment report in Google Analytics 4.","html":"<p>Recipe 031: Set up Google Analytics 4</p>\n<p>To set up Google Analytics 4 on any website</p>\n<p><strong>Last Updated / Reviewed:</strong> 10/18/2023</p>\n<p><strong>🚀 Goal:</strong> To set up Google Analytics 4 on any website.</p>\n<p><strong>🤔 Why this is important:</strong> Google Analytics 4 is the successor to Universal Analytics which is Google’s most popular free analytics tool for website owners.</p>\n<p><strong>🗓️ When this is done:</strong> Set it up once on a new or existing website.</p>\n<p><strong>👨 Who does this:</strong> Analytics specialist or marketing manager</p>\n<p>__⚠️Prerequisites or requirements: __You need a Google account.</p>\n<p><a href=\"https://members.clickminded.com/recipe/031\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Set up lead tracking in Google Analytics 4</h2>\n<p>Click here to view this SOP 166: Set up lead tracking in Google Analytics 4 (<a href=\"https://members.clickminded.com/sop/166/\">web version</a>) <strong>Outcome</strong>: Starts tracking leads sign up on the conversion report in Google Analytics 4.</p>\n<h2>Step 2 - Set up and track custom events in Google Analytics 4</h2>\n<p>Click here to view this SOP 168: Set up and track custom events in Google Analytics 4 (<a href=\"https://members.clickminded.com/sop/168/\">web version</a>) <strong>Outcome</strong>: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).</p>\n<h2>Step 3 - Set up form submission events in Google Analytics 4 via GTM</h2>\n<p>Click here to view this SOP 169: Set up form submission events in Google Analytics 4 via GTM (<a href=\"https://members.clickminded.com/sop/169/\">web version</a>) <strong>Outcome</strong>: Set up a form submission event in Google Analytics 4 via Google Tag Manager.</p>\n<h2>Step 4 - Create a user segment report in Google Analytics 4</h2>\n<p>Click here to view this SOP 170: Create a user segment report in Google Analytics 4 (<a href=\"https://members.clickminded.com/sop/170/\">web version</a>) <strong>Outcome</strong>: Create a user segment report in Google Analytics 4.</p>\n"}