Recipe 030: Set up Google Business Profile and local SEO for clients
To set up Google Business profile and local SEO strategy for your clients.
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To set up Google Business profile and local SEO strategy for your clients.
🤔 Why this is important: To help clients improve their visibility in Google’s local search results.
🗓️ When this is done: Set it up once in the beginning of your contract and review the local SEO strategy every month.
👨 Who does this: SEO specialist
__⚠️Prerequisites or requirements: __You should have onboarded your clients and get your client’s business info such as website, addresses, etc.
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Step 1 - Set up a new Google Business Profile account
Click here to view this SOP 100: Set up a new Google Business Profile account (web version) Outcome: Create a new Google Business Profile to manage your business account or your client’s business.
Step 2 - Optimizing a Google Business Profile listing
Click here to view this SOP 101: Optimizing a Google Business Profile listing (web version) Outcome: Google Business Profile listing contains all the information necessary for potential customers to find you through search engines.
Step 3 - Keyword Research for Local Business
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Click here to view this SOP 154: Keyword Research for Local Business (web version) Outcome: Research a list of keywords that are relevant to your local business and inform your local SEO strategy.
Step 4 - Build citations in local directories
Click here to view this SOP 155: Build citations in local directories (web version) Outcome: Add your business name and address to popular data aggregators and directories, in order to increase links and mentions.
Step 5 - Collect and manage customer reviews for Google Business Profile
Click here to view this SOP 158: Collect and manage customer reviews for Google Business Profile (web version) Outcome: Generate a review form and send to your customers whenever you’ve successfully provided a service. Reply to your customers appropriately and delight them.