Recipe 029: Run a competitive research analysis
Research your competitor’s SEO, Social Media, advertising, and email strategy
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To research your competitor’s SEO, Social Media, advertising, and email strategy.
🤔 Why this is important: Helps you stay competitive and responsive to market changes.
🗓️ When this is done: Every 3-6 months
👨 Who does this: The person responsible for Search Engine Optimization.
__⚠️Prerequisites or requirements: __You should have identified your competitors prior to the research.
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Step 1 - Reverse engineer your competitor's Keyword Strategy
Click here to view this SOP 092: Reverse engineer your competitor's Keyword Strategy (web version) Outcome: You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically.
Step 2 - Reverse engineer your competitor's Backlink Strategy
Click here to view this SOP 090: Reverse engineer your competitor's Backlink Strategy (web version) Outcome: ou have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links.
Step 3 - Reverse engineer your competitor's Google Ads Strategy
Click here to view this SOP 088: Reverse engineer your competitor's Google Ads Strategy (web version) Outcome:You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote).
Step 4 - Reverse engineer your competitor's Facebook Ads Strategy
Click here to view this SOP 087: Reverse engineer your competitor's Facebook Ads Strategy (web version) Outcome:You have a standardized audit that shows you what your competitor is doing on Facebook.
Step 5 - Reverse-engineer a competitor's Email Marketing Strategy
Click here to view this SOP 086: Reverse-engineer a competitor's Email Marketing Strategy (web version) Outcome: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).