{"slug":"recipe-029-run-a-competitive-research-analysis","title":"Run a competitive research analysis","tags":["source:clickminded","type:recipe","server:clickminded-sop","competitive","research","analysis"],"agent_summary":"Recipe 029: Run a competitive research analysis Research your competitor’s SEO, Social Media, advertising, and email strategy __Last Updated / Reviewed:__ 10/18/2023 __🚀 Goal:__ To research your compe","trigger_phrases":["run a competitive research analysis","how to run a competitive research analysis"],"runnable":false,"markdown":"\r\nRecipe 029: Run a competitive research analysis\r\n\r\nResearch your competitor’s SEO, Social Media, advertising, and email strategy\r\n\r\n__Last Updated / Reviewed:__ 10/18/2023\r\n\r\n__🚀 Goal:__ To research your competitor’s SEO, Social Media, advertising, and email strategy.\r\n\r\n__🤔 Why this is important:__ Helps you stay competitive and responsive to market changes. \r\n\r\n__🗓️ When this is done:__ Every 3-6 months\r\n\r\n__👨 Who does this:__ The person responsible for Search Engine Optimization. \r\n\r\n__⚠️Prerequisites or requirements: __You should have identified your competitors prior to the research.\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/029)\r\n\r\n## Step 1 - Reverse engineer your competitor's Keyword Strategy\r\n\r\nClick here to view this SOP 092: Reverse engineer your competitor's Keyword Strategy ([web version](https://members.clickminded.com/sop/092/)) __Outcome__: You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically.\r\n\r\n## Step 2 - Reverse engineer your competitor's Backlink Strategy\r\n\r\nClick here to view this SOP 090: Reverse engineer your competitor's Backlink Strategy ([web version](https://members.clickminded.com/sop/090/)) __Outcome__: ou have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links.\r\n\r\n## Step 3 - Reverse engineer your competitor's Google Ads Strategy\r\n\r\nClick here to view this SOP 088: Reverse engineer your competitor's Google Ads Strategy ([web version](https://members.clickminded.com/sop/088/)) __Outcome__:You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote).\r\n\r\n## Step 4 - Reverse engineer your competitor's Facebook Ads Strategy\r\n\r\nClick here to view this SOP 087: Reverse engineer your competitor's Facebook Ads Strategy ([web version](https://members.clickminded.com/sop/087/)) __Outcome__:You have a standardized audit that shows you what your competitor is doing on Facebook.\r\n\r\n## Step 5 - Reverse-engineer a competitor's Email Marketing Strategy\r\n\r\nClick here to view this SOP 086: Reverse-engineer a competitor's Email Marketing Strategy ([web version](https://members.clickminded.com/sop/086/)) __Outcome__: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).","html":"<p>Recipe 029: Run a competitive research analysis</p>\n<p>Research your competitor’s SEO, Social Media, advertising, and email strategy</p>\n<p><strong>Last Updated / Reviewed:</strong> 10/18/2023</p>\n<p><strong>🚀 Goal:</strong> To research your competitor’s SEO, Social Media, advertising, and email strategy.</p>\n<p><strong>🤔 Why this is important:</strong> Helps you stay competitive and responsive to market changes.</p>\n<p><strong>🗓️ When this is done:</strong> Every 3-6 months</p>\n<p><strong>👨 Who does this:</strong> The person responsible for Search Engine Optimization.</p>\n<p>__⚠️Prerequisites or requirements: __You should have identified your competitors prior to the research.</p>\n<p><a href=\"https://members.clickminded.com/recipe/029\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Reverse engineer your competitor's Keyword Strategy</h2>\n<p>Click here to view this SOP 092: Reverse engineer your competitor's Keyword Strategy (<a href=\"https://members.clickminded.com/sop/092/\">web version</a>) <strong>Outcome</strong>: You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically.</p>\n<h2>Step 2 - Reverse engineer your competitor's Backlink Strategy</h2>\n<p>Click here to view this SOP 090: Reverse engineer your competitor's Backlink Strategy (<a href=\"https://members.clickminded.com/sop/090/\">web version</a>) <strong>Outcome</strong>: ou have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links.</p>\n<h2>Step 3 - Reverse engineer your competitor's Google Ads Strategy</h2>\n<p>Click here to view this SOP 088: Reverse engineer your competitor's Google Ads Strategy (<a href=\"https://members.clickminded.com/sop/088/\">web version</a>) <strong>Outcome</strong>:You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote).</p>\n<h2>Step 4 - Reverse engineer your competitor's Facebook Ads Strategy</h2>\n<p>Click here to view this SOP 087: Reverse engineer your competitor's Facebook Ads Strategy (<a href=\"https://members.clickminded.com/sop/087/\">web version</a>) <strong>Outcome</strong>:You have a standardized audit that shows you what your competitor is doing on Facebook.</p>\n<h2>Step 5 - Reverse-engineer a competitor's Email Marketing Strategy</h2>\n<p>Click here to view this SOP 086: Reverse-engineer a competitor's Email Marketing Strategy (<a href=\"https://members.clickminded.com/sop/086/\">web version</a>) <strong>Outcome</strong>: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).</p>\n"}