Recipe 026: Set up email marketing and automation
To set up automated email marketing for your business and to grow your email list.
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To set up automated email marketing for your business and to grow your email list.
🤔 Why this is important: Setting up email marketing and automation enhances communication, helps nurture leads, and drive sales for your business.
🗓️ When this is done: Set it up once and review every other month.
👨 Who does this: Email marketing specialist or the marketing manager.
__⚠️Prerequisites or requirements: __You should have signed up for an email marketing platform of your choice, for example: Mailchimp or ConvertKit.
Click here to get the most up-to-date version of this Recipe
Step 1 -Set up an amazing welcome email with MailChimp
Click here to view this SOP 029: Set up an amazing welcome email with MailChimp (web version) Outcome: Create a welcome email that is in-sync with your brand, and which will be sent automatically to your fresh newsletter subscribers.
Step 2 - Grow your email list with a content upgrade popup
Click here to view this SOP 030: Grow your email list with a content upgrade popup (web version) Outcome: Promote your content upgrade on your site using a popup to grow your email list.
Step 3 - Sending bulk outreach emails with Gmail
Click here to view this SOP 039: Sending bulk outreach emails with Gmail (web version) Outcome: Setting up a system that will allow you to send bulk outreach emails directly from your Gmail.