{"slug":"recipe-026-set-up-email-marketing-and-automation","title":"Set up email marketing and automation","tags":["source:clickminded","type:recipe","server:clickminded-sop","email","marketing","automation"],"agent_summary":"Recipe 026: Set up email marketing and automation To set up automated email marketing for your business and to grow your email list. __Last Updated / Reviewed:__ 10/18/2023 __🚀 Goal:__ To set up autom","trigger_phrases":["set up email marketing and automation","how to set up email marketing and automation"],"runnable":false,"markdown":"\r\nRecipe 026: Set up email marketing and automation\r\n\r\nTo set up automated email marketing for your business and to grow your email list.\r\n\r\n__Last Updated / Reviewed:__ 10/18/2023\r\n\r\n__🚀 Goal:__ To set up automated email marketing for your business and to grow your email list.\r\n\r\n__🤔 Why this is important:__ Setting up email marketing and automation enhances communication, helps nurture leads, and drive sales for your business.\r\n\r\n__🗓️ When this is done:__ Set it up once and review every other month.\r\n\r\n__👨 Who does this:__ Email marketing specialist or the marketing manager.\r\n\r\n__⚠️Prerequisites or requirements: __You should have signed up for an email marketing platform of your choice, for example: Mailchimp or ConvertKit.\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/026)\r\n\r\n## Step 1 -Set up an amazing welcome email with MailChimp\r\n\r\nClick here to view this SOP 029: Set up an amazing welcome email with MailChimp ([web version](https://members.clickminded.com/sop/029/)) __Outcome__: Create a welcome email that is in-sync with your brand, and which will be sent automatically to your fresh newsletter subscribers.\r\n\r\n## Step 2 - Grow your email list with a content upgrade popup\r\n\r\nClick here to view this SOP 030: Grow your email list with a content upgrade popup ([web version](https://members.clickminded.com/sop/030/)) __Outcome__: Promote your content upgrade on your site using a popup to grow your email list.\r\n\r\n## Step 3 - Sending bulk outreach emails with Gmail\r\n\r\nClick here to view this SOP 039: Sending bulk outreach emails with Gmail ([web version](https://members.clickminded.com/sop/039/)) __Outcome__: Setting up a system that will allow you to send bulk outreach emails directly from your Gmail.","html":"<p>Recipe 026: Set up email marketing and automation</p>\n<p>To set up automated email marketing for your business and to grow your email list.</p>\n<p><strong>Last Updated / Reviewed:</strong> 10/18/2023</p>\n<p><strong>🚀 Goal:</strong> To set up automated email marketing for your business and to grow your email list.</p>\n<p><strong>🤔 Why this is important:</strong> Setting up email marketing and automation enhances communication, helps nurture leads, and drive sales for your business.</p>\n<p><strong>🗓️ When this is done:</strong> Set it up once and review every other month.</p>\n<p><strong>👨 Who does this:</strong> Email marketing specialist or the marketing manager.</p>\n<p>__⚠️Prerequisites or requirements: __You should have signed up for an email marketing platform of your choice, for example: Mailchimp or ConvertKit.</p>\n<p><a href=\"https://members.clickminded.com/recipe/026\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 -Set up an amazing welcome email with MailChimp</h2>\n<p>Click here to view this SOP 029: Set up an amazing welcome email with MailChimp (<a href=\"https://members.clickminded.com/sop/029/\">web version</a>) <strong>Outcome</strong>: Create a welcome email that is in-sync with your brand, and which will be sent automatically to your fresh newsletter subscribers.</p>\n<h2>Step 2 - Grow your email list with a content upgrade popup</h2>\n<p>Click here to view this SOP 030: Grow your email list with a content upgrade popup (<a href=\"https://members.clickminded.com/sop/030/\">web version</a>) <strong>Outcome</strong>: Promote your content upgrade on your site using a popup to grow your email list.</p>\n<h2>Step 3 - Sending bulk outreach emails with Gmail</h2>\n<p>Click here to view this SOP 039: Sending bulk outreach emails with Gmail (<a href=\"https://members.clickminded.com/sop/039/\">web version</a>) <strong>Outcome</strong>: Setting up a system that will allow you to send bulk outreach emails directly from your Gmail.</p>\n"}