Recipe 022: Recover abandoned carts through paid ads
Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.
Last Updated / Reviewed: 05/17/2022
🚀 Goal: To create two simple Google Display Network and Facebook Ads campaigns that target those who are closest to purchase.
🤔 Why this is important: Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.
🗓️ When this is done: You might only need to set up the campaigns once, but just as with any other paid traffic campaigns, you will want to review their performance frequently.
👨 Who does this: The person responsible for paid advertising.
__⚠️Prerequisites or requirements: __You will need to be ready to run Google Ads and Facebook Ads to fully perform this recipe. If you aren’t yet, follow R003 – Get ready to run paid ads on Facebook (web version) and R014 – Get ready to run paid ads on Google (web version).
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Step 1 - Create an abandoned cart remarketing campaign with Facebook Ads
Click here to view this SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads (web version)
Outcome: You have a Facebook Ads campaign running to remarket visitors that abandoned their cart on your website.
Step 2 - Create an abandoned cart remarketing campaign with the Google Display Network
Click here to view this SOP 038: Setting up an abandoned-cart campaign with Google Display Network (web version)
Outcome: You have a Google Display Network campaign running to remarket visitors that abandoned their cart on your website.