{"slug":"recipe-022-recover-abandoned-carts-through-paid-ads","title":"Recover abandoned carts through paid ads","tags":["source:clickminded","type:recipe","server:clickminded-sop","recover","abandoned","carts","through"],"agent_summary":"Recipe 022: Recover abandoned carts through paid ads Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much","trigger_phrases":["recover abandoned carts through paid ads","how to recover abandoned carts through paid ads"],"runnable":false,"markdown":"\r\nRecipe 022: Recover abandoned carts through paid ads\r\n\r\nCart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.\r\n\r\n__Last Updated / Reviewed:__ 05/17/2022\r\n\r\n__🚀 Goal:__ To create two simple Google Display Network and Facebook Ads campaigns that target those who are closest to purchase. \r\n\r\n__🤔 Why this is important:__ Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.\r\n\r\n__🗓️ When this is done:__ You might only need to set up the campaigns once, but just as with any other paid traffic campaigns, you will want to review their performance frequently.\r\n\r\n__👨 Who does this:__ The person responsible for paid advertising.\r\n\r\n__⚠️Prerequisites or requirements: __You will need to be ready to run Google Ads and Facebook Ads to fully perform this recipe. If you aren’t yet, follow R003 – Get ready to run paid ads on Facebook ([web version](https://members.clickminded.com/sop/r003/)) and R014 – Get ready to run paid ads on Google ([web version](https://members.clickminded.com/sop/r014/)).\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/022)\r\n\r\n## Step 1 - Create an abandoned cart remarketing campaign with Facebook Ads\r\n\r\nClick here to view this SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads ([web version](https://members.clickminded.com/sop/007/))\r\n\r\nOutcome: You have a Facebook Ads campaign running to remarket visitors that abandoned their cart on your website.\r\n\r\n## Step 2 - Create an abandoned cart remarketing campaign with the Google Display Network\r\n\r\nClick here to view this SOP 038: Setting up an abandoned-cart campaign with Google Display Network ([web version](https://members.clickminded.com/sop/038/))\r\n\r\nOutcome: You have a Google Display Network campaign running to remarket visitors that abandoned their cart on your website.","html":"<p>Recipe 022: Recover abandoned carts through paid ads</p>\n<p>Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.</p>\n<p><strong>Last Updated / Reviewed:</strong> 05/17/2022</p>\n<p><strong>🚀 Goal:</strong> To create two simple Google Display Network and Facebook Ads campaigns that target those who are closest to purchase.</p>\n<p><strong>🤔 Why this is important:</strong> Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again.</p>\n<p><strong>🗓️ When this is done:</strong> You might only need to set up the campaigns once, but just as with any other paid traffic campaigns, you will want to review their performance frequently.</p>\n<p><strong>👨 Who does this:</strong> The person responsible for paid advertising.</p>\n<p>__⚠️Prerequisites or requirements: __You will need to be ready to run Google Ads and Facebook Ads to fully perform this recipe. If you aren’t yet, follow R003 – Get ready to run paid ads on Facebook (<a href=\"https://members.clickminded.com/sop/r003/\">web version</a>) and R014 – Get ready to run paid ads on Google (<a href=\"https://members.clickminded.com/sop/r014/\">web version</a>).</p>\n<p><a href=\"https://members.clickminded.com/recipe/022\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Create an abandoned cart remarketing campaign with Facebook Ads</h2>\n<p>Click here to view this SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads (<a href=\"https://members.clickminded.com/sop/007/\">web version</a>)</p>\n<p>Outcome: You have a Facebook Ads campaign running to remarket visitors that abandoned their cart on your website.</p>\n<h2>Step 2 - Create an abandoned cart remarketing campaign with the Google Display Network</h2>\n<p>Click here to view this SOP 038: Setting up an abandoned-cart campaign with Google Display Network (<a href=\"https://members.clickminded.com/sop/038/\">web version</a>)</p>\n<p>Outcome: You have a Google Display Network campaign running to remarket visitors that abandoned their cart on your website.</p>\n"}