Recipe 018: Prioritize and Run A/B tests on your website
Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.
Last Updated / Reviewed: 05/17/2022
🚀 Goal: To properly brainstorm, prioritize, structure and implement A/B tests for your business.
🤔 Why this is important: Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions.
🗓️ When this is done: Every time you want to run a new A/B test or a batch of A/B tests.
👨 Who does this: The person responsible for marketing strategy or conversion rate optimization in your business.
__⚠️Prerequisites or requirements: __
• You need to have Google Optimize set up on your website (SOP059: How to Setup Google Optimize on your Website – web version)
• You should have Google Analytics’ conversion goals set up on your website (SOP021: Setting up Conversion Goals in Google Analytics – web version)
Click here to get the most up-to-date version of this Recipe
Step 1 - Brainstorm and determine what you’re going to test
Click here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)
Outcome: You’ve got a list of ideas that you want to put to the test on your website.
Special instructions: On this step of the recipe you will only need to follow the “SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)” chapter of that SOP.
Step 2 - List out those tests and prioritize them
Click here to view this SOP 072: How to prioritize your funnel initiatives (web version)
Outcome: You have prioritized your ideas according to the impact/effort score.
Step 3 - Design your test, launch your experiment, and analyze the results
Click here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)
Outcome: You have launched your experiment and are able to analyze its results.
Special instructions: For this step of the recipe you will start from the “SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)” chapter of that SOP.