{"slug":"recipe-018-prioritize-and-run-a-b-tests-on-your-website","title":"Prioritize and Run A_B tests on your website","tags":["source:clickminded","type:recipe","server:clickminded-sop","prioritize","tests","website"],"agent_summary":"Recipe 018: Prioritize and Run A/B tests on your website Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one. __Last Updated","trigger_phrases":["prioritize and run a b tests on your website","how to prioritize and run a b tests on your website"],"runnable":false,"markdown":"\r\nRecipe 018: Prioritize and Run A/B tests on your website\r\n\r\nIs your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.\r\n\r\n__Last Updated / Reviewed:__ 05/17/2022\r\n\r\n__🚀 Goal:__ To properly brainstorm, prioritize, structure and implement A/B tests for your business.\r\n\r\n__🤔 Why this is important:__ Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions.\r\n\r\n__🗓️ When this is done:__ Every time you want to run a new A/B test or a batch of A/B tests.\r\n\r\n__👨 Who does this:__ The person responsible for marketing strategy or conversion rate optimization in your business.\r\n\r\n__⚠️Prerequisites or requirements: __\r\n\r\n• You need to have Google Optimize set up on your website (SOP059: How to Setup Google Optimize on your Website – [web version](https://members.clickminded.com/sop/059/)) \r\n\r\n• You should have Google Analytics’ conversion goals set up on your website (SOP021: Setting up Conversion Goals in Google Analytics – [web version](https://members.clickminded.com/sop/021/))\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/018)\r\n\r\n## Step 1 - Brainstorm and determine what you’re going to test\r\n\r\nClick here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website ([web version](https://members.clickminded.com/sop/060/))\r\n\r\nOutcome: You’ve got a list of ideas that you want to put to the test on your website.\r\n\r\nSpecial instructions: On this step of the recipe you will only need to follow the “SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website ([web version](https://members.clickminded.com/sop/060/))” chapter of that SOP.\r\n\r\n## Step 2 - List out those tests and prioritize them\r\n\r\nClick here to view this SOP 072: How to prioritize your funnel initiatives ([web version](https://members.clickminded.com/sop/072/))\r\n\r\nOutcome: You have prioritized your ideas according to the impact/effort score.\r\n\r\n## Step 3 - Design your test, launch your experiment, and analyze the results\r\n\r\nClick here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website ([web version](https://members.clickminded.com/sop/060/))\r\n\r\nOutcome: You have launched your experiment and are able to analyze its results.\r\n\r\nSpecial instructions: For this step of the recipe you will start from the “SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website ([web version](https://members.clickminded.com/sop/060/))” chapter of that SOP.","html":"

Recipe 018: Prioritize and Run A/B tests on your website

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Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.

\n

Last Updated / Reviewed: 05/17/2022

\n

🚀 Goal: To properly brainstorm, prioritize, structure and implement A/B tests for your business.

\n

🤔 Why this is important: Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions.

\n

🗓️ When this is done: Every time you want to run a new A/B test or a batch of A/B tests.

\n

👨 Who does this: The person responsible for marketing strategy or conversion rate optimization in your business.

\n

__⚠️Prerequisites or requirements: __

\n

• You need to have Google Optimize set up on your website (SOP059: How to Setup Google Optimize on your Website – web version) 

\n

• You should have Google Analytics’ conversion goals set up on your website (SOP021: Setting up Conversion Goals in Google Analytics – web version)

\n

Click here to get the most up-to-date version of this Recipe

\n

Step 1 - Brainstorm and determine what you’re going to test

\n

Click here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)

\n

Outcome: You’ve got a list of ideas that you want to put to the test on your website.

\n

Special instructions: On this step of the recipe you will only need to follow the “SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)” chapter of that SOP.

\n

Step 2 - List out those tests and prioritize them

\n

Click here to view this SOP 072: How to prioritize your funnel initiatives (web version)

\n

Outcome: You have prioritized your ideas according to the impact/effort score.

\n

Step 3 - Design your test, launch your experiment, and analyze the results

\n

Click here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)

\n

Outcome: You have launched your experiment and are able to analyze its results.

\n

Special instructions: For this step of the recipe you will start from the “SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version)” chapter of that SOP.

\n"}