Recipe 011: Kick-off your content engine
Follow this recipe to go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.
Last Updated / Reviewed: 09/24/2023
🚀 Goal: To go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.
🤔 Why this is important: If you want to grow the organic traffic that you’re getting from search engines, you need excellent targeted content and a process that scales.
🗓️ When this is done: Usually this would be done periodically, whenever you want to start creating content targeting a different topic, or every few months just to make sure your current roadmap is still solid.
👨 Who does this: The person responsible for SEO or content marketing.
__⚠️Prerequisites or requirements: __Usually you would have a website or blog to publish the content once it’s created.
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Step 1 - Perform Keyword Research
Click here to view this SOP 011: How to Do Keyword Research for SEO (web version)
Outcome: You’ve got a list of high-volume keywords that you want to target and suit your website’s niche/industry.
Step 2 - Brainstorm content ideas, prioritize, and manage content production
Click here to view this SOP 034: Start and manage your editorial calendar (web version)
Outcome: You have a prioritized and scheduled list of content that will target the keywords that you’ve identified in your keyword research, and you’re managing content creation using a tool like Trello or similar.