{"slug":"recipe-011-kick-off-your-content-engine","title":"Kick-off your content engine","tags":["source:clickminded","type:recipe","server:clickminded-sop","kick","off","content","engine"],"agent_summary":"Recipe 011: Kick-off your content engine Follow this recipe to go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales. __Last Updated / Reviewed:_","trigger_phrases":["kick off your content engine","how to kick off your content engine"],"runnable":false,"markdown":"\r\nRecipe 011: Kick-off your content engine\r\n\r\nFollow this recipe to go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.\r\n\r\n__Last Updated / Reviewed:__ 09/24/2023\r\n\r\n__🚀 Goal:__ To go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.\r\n\r\n__🤔 Why this is important:__ If you want to grow the organic traffic that you’re getting from search engines, you need excellent targeted content and a process that scales.\r\n\r\n__🗓️ When this is done:__ Usually this would be done periodically, whenever you want to start creating content targeting a different topic, or every few months just to make sure your current roadmap is still solid.\r\n\r\n__👨 Who does this:__ The person responsible for SEO or content marketing.\r\n\r\n__⚠️Prerequisites or requirements: __Usually you would have a website or blog to publish the content once it’s created. \r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/011)\r\n\r\n## Step 1 - Perform Keyword Research\r\n\r\nClick here to view this SOP 011: How to Do Keyword Research for SEO ([web version](https://members.clickminded.com/sop/011/))\r\n\r\nOutcome: You’ve got a list of high-volume keywords that you want to target and suit your website’s niche/industry.\r\n\r\n## Step 2 - Brainstorm content ideas, prioritize, and manage content production\r\n\r\nClick here to view this SOP 034: Start and manage your editorial calendar ([web version](https://members.clickminded.com/sop/034/))\r\n\r\nOutcome: You have a prioritized and scheduled list of content that will target the keywords that you’ve identified in your keyword research, and you’re managing content creation using a tool like Trello or similar.","html":"<p>Recipe 011: Kick-off your content engine</p>\n<p>Follow this recipe to go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.</p>\n<p><strong>Last Updated / Reviewed:</strong> 09/24/2023</p>\n<p><strong>🚀 Goal:</strong> To go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.</p>\n<p><strong>🤔 Why this is important:</strong> If you want to grow the organic traffic that you’re getting from search engines, you need excellent targeted content and a process that scales.</p>\n<p><strong>🗓️ When this is done:</strong> Usually this would be done periodically, whenever you want to start creating content targeting a different topic, or every few months just to make sure your current roadmap is still solid.</p>\n<p><strong>👨 Who does this:</strong> The person responsible for SEO or content marketing.</p>\n<p>__⚠️Prerequisites or requirements: __Usually you would have a website or blog to publish the content once it’s created. </p>\n<p><a href=\"https://members.clickminded.com/recipe/011\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Perform Keyword Research</h2>\n<p>Click here to view this SOP 011: How to Do Keyword Research for SEO (<a href=\"https://members.clickminded.com/sop/011/\">web version</a>)</p>\n<p>Outcome: You’ve got a list of high-volume keywords that you want to target and suit your website’s niche/industry.</p>\n<h2>Step 2 - Brainstorm content ideas, prioritize, and manage content production</h2>\n<p>Click here to view this SOP 034: Start and manage your editorial calendar (<a href=\"https://members.clickminded.com/sop/034/\">web version</a>)</p>\n<p>Outcome: You have a prioritized and scheduled list of content that will target the keywords that you’ve identified in your keyword research, and you’re managing content creation using a tool like Trello or similar.</p>\n"}