Recipe 004: Launch a new Facebook Ads campaign
This recipe can be performed and repeated every single time you want to launch a new campaign.
Last Updated / Reviewed: 09/24/2023
🚀 Goal: To take a Facebook Ad campaign all the way from idea to execution.
🤔 Why this is important: To succeed with Facebook Ads you will need a solid, repeatable, and scalable process in place that sets you up for success and allows you to learn every day from your past results.
🗓️ When this is done: Every time you want to launch a new Facebook Ads campaign.
👨 Who does this: The person responsible for Paid Media.
__⚠️Prerequisites or requirements: __You will need to be ready to launch Facebook Ad Campaigns, this means having an ad account, having installed the pixel, and tracking conversions on your site. If you haven’t done so already, follow Recipe 003: Get Ready to run Paid Ads on Facebook (web version).
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Step 1 - Clearly define your objective
SOP 070: How to select your Facebook Ads Campaign Objective (web version)
Outcome: You are sure which Facebook Objective better suits your goals.
Step 2 - Clearly define your targeting
SOP 074: How to select your Facebook Ads Targeting (web version)
Outcome: You’ve selected all the audiences that you want to target on this campaign.
Step 3 - Understand where your campaign will fit within your account structure
SOP 069: How to structure your Facebook Ads Account (web version)
Outcome: You have clearly identified all the campaigns, ad sets and ads that you will be using along with all the assets that are going to be required (Creatives, Copy, etc) ideally using the Facebook Ads Campaign Planner spreadsheet or similar.
Special instructions: If you have already been through that SOP and already have a Facebook Ads Campaign Planner spreadsheet done with your current structure, use that one instead and build upon it, do not start a new one.
Step 4 - Generate your Campaign / AdSet / Ad name
SOP 073: How to define a naming convention to your Facebook Ads Accounts and apply it efficiently (web version)
Outcome: You’ve used the Naming Convention Generator to get your Campaign/AdSet/Ad names.
Special instructions: Update your Facebook Ads Campaign Planner spreadsheet with the correct names for the Campaigns, Ad Sets, and Ads.
Step 5 - Implement your Campaign on Ads Manager
Instructions: Using your Facebook Ads Campaign Planner as a blueprint, start implementing those campaigns in Ads Manager .