{"slug":"recipe-004-launch-a-new-facebook-ads-campaign","title":"Launch a new Facebook Ads campaign","tags":["source:clickminded","type:recipe","server:clickminded-sop","launch","new","facebook","ads"],"agent_summary":"Recipe 004: Launch a new Facebook Ads campaign This recipe can be performed and repeated every single time you want to launch a new campaign. __Last Updated / Reviewed:__ 09/24/2023 __🚀 Goal:__ To tak","trigger_phrases":["launch a new facebook ads campaign","how to launch a new facebook ads campaign"],"runnable":false,"markdown":"\r\nRecipe 004: Launch a new Facebook Ads campaign\r\n\r\nThis recipe can be performed and repeated every single time you want to launch a new campaign.\r\n\r\n__Last Updated / Reviewed:__ 09/24/2023\r\n\r\n__🚀 Goal:__ To take a Facebook Ad campaign all the way from idea to execution.\r\n\r\n__🤔 Why this is important:__ To succeed with Facebook Ads you will need a solid, repeatable, and scalable process in place that sets you up for success and allows you to learn every day from your past results. \r\n\r\n__🗓️ When this is done:__ Every time you want to launch a new Facebook Ads campaign.\r\n\r\n__👨 Who does this:__ The person responsible for Paid Media. \r\n\r\n__⚠️Prerequisites or requirements: __You will need to be ready to launch Facebook Ad Campaigns, this means having an ad account, having installed the pixel, and tracking conversions on your site. If you haven’t done so already, follow Recipe 003: Get Ready to run Paid Ads on Facebook ([web version](https://members.clickminded.com/sop/r003/)). \r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/004)\r\n\r\n## Step 1 - Clearly define your objective\r\n\r\nSOP 070: How to select your Facebook Ads Campaign Objective ([web version](https://members.clickminded.com/sop/070/))\r\n\r\nOutcome: You are sure which Facebook Objective better suits your goals.\r\n\r\n## Step 2 - Clearly define your targeting\r\n\r\nSOP 074: How to select your Facebook Ads Targeting ([web version](https://members.clickminded.com/sop/074/))\r\n\r\nOutcome: You’ve selected all the audiences that you want to target on this campaign.\r\n\r\n## Step 3 - Understand where your campaign will fit within your account structure\r\n\r\nSOP 069: How to structure your Facebook Ads Account ([web version](https://members.clickminded.com/sop/069/))\r\n\r\nOutcome: You have clearly identified all the campaigns, ad sets and ads that you will be using along with all the assets that are going to be required (Creatives, Copy, etc) ideally using the Facebook Ads Campaign Planner spreadsheet or similar.\r\n\r\nSpecial instructions: If you have already been through that SOP and already have a Facebook Ads Campaign Planner spreadsheet done with your current structure, use that one instead and build upon it, do not start a new one.\r\n\r\n## Step 4 - Generate your Campaign / AdSet / Ad name\r\n\r\nSOP 073: How to define a naming convention to your Facebook Ads Accounts and apply it efficiently ([web version](https://members.clickminded.com/sop/073/))\r\n\r\nOutcome: You’ve used the Naming Convention Generator to get your Campaign/AdSet/Ad names.\r\n\r\nSpecial instructions: Update your Facebook Ads Campaign Planner spreadsheet with the correct names for the Campaigns, Ad Sets, and Ads.\r\n\r\n## Step 5 - Implement your Campaign on Ads Manager\r\n\r\n\r\n \r\n\r\nInstructions: Using your Facebook Ads Campaign Planner as a blueprint, start implementing those campaigns in [Ads Manager ](https://www.facebook.com/adsmanager/manage/).","html":"<p>Recipe 004: Launch a new Facebook Ads campaign</p>\n<p>This recipe can be performed and repeated every single time you want to launch a new campaign.</p>\n<p><strong>Last Updated / Reviewed:</strong> 09/24/2023</p>\n<p><strong>🚀 Goal:</strong> To take a Facebook Ad campaign all the way from idea to execution.</p>\n<p><strong>🤔 Why this is important:</strong> To succeed with Facebook Ads you will need a solid, repeatable, and scalable process in place that sets you up for success and allows you to learn every day from your past results.</p>\n<p><strong>🗓️ When this is done:</strong> Every time you want to launch a new Facebook Ads campaign.</p>\n<p><strong>👨 Who does this:</strong> The person responsible for Paid Media.</p>\n<p>__⚠️Prerequisites or requirements: __You will need to be ready to launch Facebook Ad Campaigns, this means having an ad account, having installed the pixel, and tracking conversions on your site. If you haven’t done so already, follow Recipe 003: Get Ready to run Paid Ads on Facebook (<a href=\"https://members.clickminded.com/sop/r003/\">web version</a>). </p>\n<p><a href=\"https://members.clickminded.com/recipe/004\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Clearly define your objective</h2>\n<p>SOP 070: How to select your Facebook Ads Campaign Objective (<a href=\"https://members.clickminded.com/sop/070/\">web version</a>)</p>\n<p>Outcome: You are sure which Facebook Objective better suits your goals.</p>\n<h2>Step 2 - Clearly define your targeting</h2>\n<p>SOP 074: How to select your Facebook Ads Targeting (<a href=\"https://members.clickminded.com/sop/074/\">web version</a>)</p>\n<p>Outcome: You’ve selected all the audiences that you want to target on this campaign.</p>\n<h2>Step 3 - Understand where your campaign will fit within your account structure</h2>\n<p>SOP 069: How to structure your Facebook Ads Account (<a href=\"https://members.clickminded.com/sop/069/\">web version</a>)</p>\n<p>Outcome: You have clearly identified all the campaigns, ad sets and ads that you will be using along with all the assets that are going to be required (Creatives, Copy, etc) ideally using the Facebook Ads Campaign Planner spreadsheet or similar.</p>\n<p>Special instructions: If you have already been through that SOP and already have a Facebook Ads Campaign Planner spreadsheet done with your current structure, use that one instead and build upon it, do not start a new one.</p>\n<h2>Step 4 - Generate your Campaign / AdSet / Ad name</h2>\n<p>SOP 073: How to define a naming convention to your Facebook Ads Accounts and apply it efficiently (<a href=\"https://members.clickminded.com/sop/073/\">web version</a>)</p>\n<p>Outcome: You’ve used the Naming Convention Generator to get your Campaign/AdSet/Ad names.</p>\n<p>Special instructions: Update your Facebook Ads Campaign Planner spreadsheet with the correct names for the Campaigns, Ad Sets, and Ads.</p>\n<h2>Step 5 - Implement your Campaign on Ads Manager</h2>\n<p> </p>\n<p>Instructions: Using your Facebook Ads Campaign Planner as a blueprint, start implementing those campaigns in <a href=\"https://www.facebook.com/adsmanager/manage/\">Ads Manager </a>.</p>\n"}