SOP 229: How to set up Tiktok Ads manager account
Create a new account on TikTok Ads Manager for your team or your client.
Last Updated / Reviewed: 03/29/2024
Execution Time: 10 – 20 minutes
🚀 Goal: Create a new account on TikTok Ads Manager.
🤞 Ideal Outcome: You successfully gain access to manage your TikTok Ads Manager account.
🤔 Why this is important: TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from to allow you to transform your images and videos into engaging ads. No need to be a pro editor!
🧐 Where this is done In TikTok Ads Manager.
🗓️ When this is done: Only once—the first time you set up a TikTok Ads Manager account.
👨 Who does this: The business owner/manager or the person/agency digital marketer.
__⚠️Prerequisites or requirements: __You will need to provide your business and payment details. It takes TikTok ~24 hours to approve your account.
Click here to get the most up-to-date version of this SOP
Open your account
01▸ Go to TikTok Ads Manager and click “Get Started”.
02▸ Key in your email address and preferred password. Tick the box below and hit “Sign Up with TikTok”.
03▸ Next, select “Continue with Google”.
04▸ Choose your business Gmail account to link to TikTok.
05▸ Key in your birthday month, date, and year. Hit “Next” to proceed.
06▸ Next, you will need to input your phone number for verification purposes. Key in the code that you will receive from your phone. Hit “Next” to proceed.
07▸ Next, you will need to authorize TikTok For Business to access your TikTok account.
Set up your TikTok Ads Manager account
01▸ After authorizing TikTok For Business to access your TikTok account, key in your business information, tick the box below and hit “Register”.
02▸ It is recommended to select “Automatic payment” and click “Go to Ads Manager”.
03▸ Next, selecting “Simplified Mode” for new users is also recommended.
Note: If you are new or looking to set up a campaign quickly, a simplified mode would be easier as compared to a custom mode. A simplified mode relies more on TikTok's algorithm, while custom mode gives you complete control with the ability to A/B test, define your audience targeting, and more.
How to troubleshoot the account review process
01▸ Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.
02▸ Go to “Account Info” under “Account Settings”. You will be able to find this in the right top corner where your profile photo is visible.
03▸ To review your account status, you can go to “Account Setup” > “Basic Information”.
[EDIT ACCOUNT INFORMATION] If you've created a new URL for your Company Website, or realized there was a mistake with any of your business information, go to “Business Information” and click “Edit” on your right.
04▸ Next, click “Save” on your top right. This will automatically trigger a new account review.
[DISAPPROVED ACCOUNT] If you think the reason for your account disapproval was incorrect and your business and landing page meet their requirements for your region, click “Request Review”.