SOP 165: Link Google Analytics 4 with Google Search Console
Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard.
Last Updated / Reviewed: 07/30/2024
Execution Time: 5 Mins
🚀 Goal: Link Google Analytics 4 with Google Search Console.
🤞 Ideal Outcome: You are able to see Google Search Console data inside Google Analytics.
🤔 Why this is important: The integration with Search Console lets you analyze organic search related to your site. You can, for example, see where your site is ranked in search results.
🧐 Where this is done Google Analytics 4.
🗓️ When this is done: After you’ve set up Google Search Console and Google Analytics 4 on your site.
👨 Who does this: Marketing Manager, marketing consultant, or any person responsible for setting up analytics for your site.
__⚠️Prerequisites or requirements: __You need to set up Google Search Console on your site and make sure you have edit permissions for both Google Search Console and your Google Analytics 4 account.
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Link Google Analytics 4 with Google Search Console.
01▸ Login to your Google Analytics account.
02▸ Click “Admin”.
03▸ Make sure you’ve selected the correct property (website) and select “Search Console links” under PRODUCT LINKS.
04▸ Click “Link” to create a new link.
05▸ Click “Choose accounts”.
06▸ Select the property (website) that you want to connect Google Analytics 4 to and click “Confirm”.
Note: To link a GA property to a Search Console property, you must be a verified site owner of the Search Console property and have "edit" permissions on the GA property.
07▸ Click “Next”.
08▸ Select a web stream.
09▸ Choose the Google Analytics 4 web stream that you’ve set up.
10▸ Click “Next”.
11▸ Click “Submit”.
12▸ If you see the confirmation message “LINK CREATED”, you’ve successfully linked your Google Analytics 4 account with your Google Search Console account.
13▸ To confirm that you’ve successfully linked the 2 accounts, you can view the data from Google Search Console by heading over to "Reports" ➝ "Retention".
14▸ Under "Retention overview", scroll down to the bottom and you will find additional reports made available after you’ve connected GA4 with Google Search Console:
- New users
- Returning users
- User retention by cohort
- User engagement by cohort
- User retention
- User engagement
- Lifetime value
That's it. You’ve now successfully linked Google Search Console with your Google Analytics 4 property.