SOP 114: Migrating Meta Ad Accounts and Pages from a Personal Facebook Profile to Meta Business Suite
Migrate Facebook assets such as Facebook Pages and Ad accounts away from Facebook personal profiles so that everything can be managed under a Facebook Business Manager account.
Last Updated / Reviewed: 04/14/2025
Execution Time: 5-10 mins
🚀 Goal: To migrate Meta assets (e.g Facebook Pages and Ad Accounts) from a personal profile to Meta Business Suite.
🤞 Ideal Outcome: You can now manage all your Meta assets under a Meta Business Suite account.
🤔 Why this is important: So you can manage Facebook Pages, Ad Accounts, and the people who work on them — all in one place.
🧐 Where this is done Inside Meta Business Suite.
🗓️ When this is done: The earlier the better, there’s no downside to this method.
👨 Who does this: The person that owns the asset and the person that has admin access to the Meta Business Suite.
__⚠️Prerequisites or requirements: __You need a Meta Business Suite Account. If you don’t have one yet (or have not heard of Facebook Business Manager), you can follow the “Create a Meta Business Suite Account” chapter of SOP 010 (web version).
Click here to get the most up-to-date version of this SOP
Migrating Facebook Page and Ad Accounts from a personal profile to Meta Business Suite
Note: Always use Meta Business Suite to manage your Meta assets regardless of whether you’re an agency managing campaigns for clients or company granting access to employees or agencies. Important: Claiming Facebook Pages and Ad Accounts should only be performed if you want to be the actual owner of those assets. If you are an agency, freelancer, or employee working on another company/person’s assets (Pages, Ad Accounts, etc) do not claim those assets. Instead, you can simply be assigned the role that you need, by having the owner follow SOP 062 (web version) to Grant Access to Meta Business Suite.
- Access required: Admin
- Typical scenario: In the early stages of your business, you or an employee created an Ad Account or a Facebook Page using their own personal profile. Your business should now use Meta Business Suite to manage your assets. This will also allow you to easily control, grant and revoke access to your assets to your employees or when working with freelancers, agencies, or consultants.
- Who performs this action: The Admin of the Meta Business Suite account who wants to claim the assets. (This could be the business owner, a CEO, or other stable member of the organization)