SOP 066: How to add Google Tag Manager to a Squarespace Website
Add Google Tag Manager to a Squarespace website and unlock a whole new world of tools and features to power up your website,
Last Updated / Reviewed: 07/25/2024
Execution Time: ~5-10 minutes
🚀 Goal: To add Google Tag Manager to a Squarespace site
🤞 Ideal Outcome: Google Tag Manager is properly installed without any technical issues.
🤔 Why this is important: Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site.
🧐 Where this is done In your Squarespace admin panel and Google Tag Manager.
🗓️ When this is done: Only once—the first time you install Google Tag Manager.
👨 Who does this: The person responsible for website management or analytics.
__⚠️Prerequisites or requirements: __This works for all Squarespace plans, except the “Personal” plan.
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Environment Setup
01▸ Get the Google Tag Assistant Companion (Free).
Grab your Google Tag Manager container code
If you don’t have a Google Tag Manager account yet:
01▸ Sign up for Google Tag Manager (Free):
02▸ You’ll need to log in to your Google account.
You’ll be prompted to set up a Google Tag Manager account right away. You can just use your company/website name for both the account and container.
03▸ Under “Where to Use Container”, select “Web”
04▸ Accept the terms and conditions.
You will see your Google Tag Manager code.
05▸ Copy the first snippet of code, you will need it for the next chapter.
Below the first snippet of code, you will have a second one, copy that code as well, you will also need it for the next chapter.
06▸ Once, you are in your Workspace, click on Submit > Publish > Continue to publish your Google Tag Manager container:
If you already have a Google Tag Manager account:
01▸ Login to your Google Tag Manager account;
02▸ On the top header click “Admin” → “Install Google Tag Manager”
03▸ Copy the first snippet of code, you will need it in the next chapter.
04▸ Below the first snippet of code, you will have a second one, copy that code as well, you will also need it for the next chapter.
Adding Google Tag Manager to your Squarespace site
01▸ Log in to your Squarespace account here;
02▸ Select the website to which you want to add Google Tag Manager:
03▸ On the sidebar click “Settings” → “Advanced” → “Code Injection”
04▸ Paste the code snippets you got from Google Tag Manager, according to the picture below:
05▸ At the top of the page, click “Save”:
That’s it!
QA-ing your installation
01▸ Open your website homepage using Chrome.
02▸ Click on the Tag Assistant Companion Chrome Extension in your browser.
03▸ Click on “Add domain”
Enter your website’s URL and click “Connect”:
04▸ Check if the Tag Assistant is connected to your site. You should be able to see the below pop-up on your site when it is connected:
Note: If connection issues occur, you may refer to this link here to troubleshoot.