Recipe 042: Run TikTok Advertising campaigns
Improve your company’s brand visibility, lead generation, and sales campaign on TikTok.
Last Updated / Reviewed: 10/01/2023
🚀 Goal: To improve your company’s brand visibility, lead generation, and sales campaign on TikTok.
🤔 Why this is important: Tiktok have seen explosive growth in recent years and has become a great platform to spread awareness or to sell particular products and service.
🗓️ When this is done: In the beginning of your marketing campaign for your business.
👨 Who does this: Performance or the marketing manager.
__⚠️Prerequisites or requirements: __You need to have an existing Tiktok account.
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Step 1 - How to set up Tiktok Spark Ads
Click here to view this SOP 230: How to set up Tiktok Spark Ads (web version) Outcome: Enhance your best-performing organic content reach through Spark Ads
Step 2 - How to launch Tiktok Brand awareness campaign
Click here to view this SOP 231: How to launch Tiktok Brand awareness campaign (web version) Outcome: High reach and engagement from your new TikTok brand awareness campaign.
Step 3 - How to launch Tiktok Lead Generation campaign
Click here to view this SOP 232: How to launch Tiktok Lead Generation campaign (web version) Outcome: Generate new leads to your business from TikTok lead generation campaigns.
Step 4 - How to launch Tiktok Sales conversion campaign
Click here to view this SOP 233: How to launch Tiktok Sales conversion campaign (web version) Outcome: High sales conversion from your website and your new TikTok sales conversion campaign.
Step 5 - How to determine bid strategy for Tiktok Ads campaign
Click here to view this SOP 235: How to determine bid strategy for Tiktok Ads campaign (web version) Outcome: To control your budget spending by A/B testing the delivery of your ads and the cost per result.