Recipe 041: Set up Google Merchant Center
Set up Google merchant center with the goal of advertising your products on Google Shopping and other Google services.
Last Updated / Reviewed: 10/01/2023
🚀 Goal: To set up Google merchant center with the goal of advertising your products on Google Shopping and other Google services.
🤔 Why this is important: Google merchant center is a great tool to help get your products in front of millions of people discover, explore, and buy your products.
🗓️ When this is done: In the beginning of your marketing campaign for your eCommerce store.
👨 Who does this: Performance manager.
__⚠️Prerequisites or requirements: __You need to have an eCommerce store set up.
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Step 1 - How to setup Google Merchant Center
Click here to view this SOP 213: How to setup Google Merchant Center (web version) Outcome: You’ll have successfully created a Google Merchant Center for your business or for your client.
Step 2 - Verify website on Google Merchant Center
Click here to view this SOP 214: Verify website on Google Merchant Center (web version) Outcome: You successfully claimed and verified your website on your Google Merchant Center.
Step 3 - Set up Shipping Returns in Google Merchant Center
Click here to view this SOP 215: Set up Shipping Returns in Google Merchant Center (web version) Outcome: To set up shipping returns in Google Merchant Center and provide customers with a seamless and hassle-free return experience.
Step 4 - Set up Google Shopping Product Feed
Click here to view this SOP 218: Set up Google Shopping Product Feed (web version) Outcome: You successfully create and upload your product data to your Google Merchant Center.
Step 5 - Link Merchant Center with Google Ads Account
Click here to view this SOP 219: Link Merchant Center with Google Ads Account (web version) Outcome: You successfully link your Google Merchant Center to your Google Ads account.