Recipe 040: Set up LinkedIn for lead generation
Set up a company page, and lead generation campaign for your business.
Last Updated / Reviewed: 10/01/2023
🚀 Goal: To set up a company page, and lead generation campaign for your business.
🤔 Why this is important: LinkedIn can be an effective marketing channel to reach any professional audience.
🗓️ When this is done: Once you’ve set up a landing page for your business.
👨 Who does this: Performance marketer.
__⚠️Prerequisites or requirements: __You need to have an existing LinkedIn account.
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Step 1 - Set up a Linkedin Company Page
Click here to view this SOP 126: Set up a Linkedin Company Page (web version) Outcome: You will create a new LinkedIn company page and successfully set it up for growth and engagement.
Step 2 - Create a Linkedin ad account
Click here to view this SOP 128: Create a Linkedin ad account (web version) Outcome: You will finish setting up an ad account and ready to create your first LinkedIn ad campaign.
Step 3 - Create LinkedIn Lead Generation Ad Campaign
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Click here to view this SOP 134: Create LinkedIn Lead Generation Ad Campaign (web version) Outcome: You have a LinkedIn lead generation campaign up and running.
Step 4 - Set up a Linkedin lead generation form
Click here to view this SOP 131: Set up a Linkedin lead generation form (web version) Outcome: You will have set up a new LinkedIn lead generation form ready to be used in your sponsored content or message ads.