Recipe 037: Run effective Google ad campaigns
Set up you or your client’s Google ad account and start running effective Google ad campaigns.
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To set up you or your client’s Google ad account and start running effective Google ad campaigns.
🤔 Why this is important: Planning an effective Google campaign can significantly boost your campaign profits.
🗓️ When this is done: In the beginning of your ad campaign or once you’ve taken over a client’s ad account.
👨 Who does this: Performance marketer.
__⚠️Prerequisites or requirements: __You should have an existing Google ad account.
Click here to get the most up-to-date version of this Recipe
Step 1 - Link Google Analytics Property to Google Ads Account
Click here to view this SOP 136: Link Google Analytics Property to Google Ads Account (web version) Outcome: Successfully link your Google Ads and Google Analytics account.
Step 2 - Set up a Google Dynamic Search Ad Campaign
Click here to view this SOP 144: Set up a Google Dynamic Search Ad Campaign (web version) Outcome: An up and running Dynamic ad campaign that can help you find customers without relying on keywords.
Step 3 - Determine a bid strategy for new Google Ads Campaign
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Click here to view this SOP 145: Determine a bid strategy for new Google Ads Campaign (web version) Outcome: Set up a bidding strategy that maximizes the objective of your ad campaign.
Step 4 - Write effective Google Ads copy
Click here to view this SOP 150: Write effective Google Ads copy (web version) Outcome: Produce high performing ad copy for eCommerce or service business ad campaigns.