Recipe 032: Set up Google Shopping campaigns
Set up Google Merchant center and start running Google Shopping campaign for your eCommerce store.
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To set up Google Merchant center and start running Google Shopping campaign for your eCommerce store.
🤔 Why this is important: To maximize their online visibility, attract qualified traffic, and drive conversions for your e-commerce business.
🗓️ When this is done: After you’ve set up the eCommerce store.
👨 Who does this: Performance marketer or the marketing manager
__⚠️Prerequisites or requirements: __You need to have a Google account.
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Step 1 - How to Setup Google Merchant Center
Click here to view this SOP 213: How to setup Google Merchant Center (web version) Outcome: You’ll have successfully created a Google Merchant Center for your business or for your client.
Step 2 - Set up Shipping Returns in Google Merchant Center
Click here to view this SOP 215: Set up Shipping Returns in Google Merchant Center (web version) Outcome: To set up shipping returns in Google Merchant Center and provide customers with a seamless and hassle-free return experience.
Step 3 - Set up Google Shopping Product Feed
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Click here to view this SOP 218: Set up Google Shopping Product Feed (web version) Outcome: To feed product data to your Google Merchant Center account.
Step 4 - Optimize Google Shopping Ad Campaigns
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Click here to view this SOP 221: Optimize Google Shopping Ad Campaigns (web version) Outcome: To optimize shopping ads through Google Merchant Center and Google Ads.