Recipe 027: Set up Conversion Rate Optimization (CRO) campaigns
To design a lead magnet and create landing pages to improve conversion rates on your site
Last Updated / Reviewed: 10/18/2023
🚀 Goal: To design a lead magnet and create landing pages to improve conversion rates on your site.
🤔 Why this is important: CRO can impact your business by increasing conversions, improving the user experience, saving on marketing costs, and helping you align your website with your business goals.
🗓️ When this is done: Set it up once and review every few months.
👨 Who does this: Conversion rate specialists and the marketing manager.
__⚠️Prerequisites or requirements: __Your website should have a steady stream of traffic prior to setting up CRO campaigns.
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Step 1 -How to Create a Leadgen Landing Page
Click here to view this SOP 047: How to Create a Leadgen Landing Page (web version) Outcome: Create a fully functional lead generation landing page.
Step 2 - How to design a lead magnet
Click here to view this SOP 174: How to design a lead magnet (web version) Outcome: Create a high perceived value lead magnet to attract your audience.
Step 3 - Set up a landing page for lead magnet
Click here to view this SOP 175: Set up a landing page for lead magnet (web version) Outcome: Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet.
Step 4 - Set up email automation for lead magnet
Click here to view this SOP 176: Set up email automation for lead magnet (web version) Outcome: Automate the delivery of your lead magnet when someone signs up for it.
Step 5 - How to Structure, Run, and Analyze an A/B Test on your Website
Click here to view this SOP 060: How to Structure, Run, and Analyze an A/B Test on your Website (web version) Outcome: To properly structure and implement an A/B testing culture across your business.