Recipe 023: Design a content marketing strategy
Design a high level content marketing strategy creating and distributing content to grow your audience and reach various business goals.
Last Updated / Reviewed: 10/18/2023
🚀 Goal: Design a high level content marketing strategy creating and distributing content to grow your audience and reach various business goals.
🤔 Why this is important: Designing a content marketing strategy is crucial because it helps businesses engage with your target audience effectively, increase brand awareness, generate leads, boost traffic, and more.
🗓️ When this is done: Periodically, every few months depending on how often you create new content. This allows you to align your strategy with changing business objectives, industry trends, and shifts in consumer behavior.
👨 Who does this: Marketing Manager, Marketing strategist
__⚠️Prerequisites or requirements: __Your website should already have indexed pages.
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Step 1 - Perform an on-page SEO audit on a page
Click here to view this SOP 002: Perform an on-page SEO audit on a page (web version)
Outcome: To execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
Step 2 - Keyword research/Keyword Mapping
Click here to view this SOP 011: How to Do Keyword Research for SEO (web version)
Outcome: Finding high-volume keywords that are easy to target and which suit your website’s niche, grouping them according to search intent and demand.
Step 3 - Launching a Guest-Blogging Link-Building Campaign
Click here to view this SOP 012: Launching a Guest-Blogging Link-Building Campaign (web version)
Outcome: Establish a process to find guest blogging opportunities, reach out, and easily create content to acquire backlinks.
Step 4 - How to create awesome blog posts outlines
Click here to view this SOP 016: How to create awesome blog posts outlines (web version)
Outcome: To create blog post outlines that will enable you to write better content and make your writing process easier and more streamlined.
Step 5 - Launch an Infographic Link Building Campaign
Click here to view this SOP 019: Launch an Infographic Link Building Campaign (web version)
Outcome: Establish a process to find guestographic (infographic guest posts) opportunities, and reach out to the respective site owners and/or editors.