Recipe 020: Kickstart your social media presence
No matter your niche, chances are your customers are present in at least one social platform, it’s important to make sure they are being heard, replied to, and that they interact with the content and messages that you put out.
Last Updated / Reviewed: 05/17/2022
🚀 Goal: To set the basis for a solid social media strategy and implement a plan and tools for a business that has a weak social presence.
🤔 Why this is important: No matter your niche, chances are your customers are present in at least one social platform, it’s important to make sure they are being heard, replied to, and that they interact with the content and messages that you put out.
🗓️ When this is done: Most of your gains will be felt the first time you run this recipe, but your strategy might (and probably should) change as you analyze your results, so it’s important to go back to this recipe every few months to review your strategy.
👨 Who does this: The person responsible for social media.
__⚠️Prerequisites or requirements: __This recipe does not cover creating accounts with the different social media platforms. It assumes you already have some kind of social profiles created (Facebook, Twitter, YouTube, etc).
Click here to get the most up-to-date version of this Recipe
Step 1 - Audit your and your competitor’s profiles
Click here to view this SOP 043: Performing a social media audit (web version)
Outcome: You have filled-out the Template 014: Social Media Audit Worksheet (web version) with data about the site you want to audit and its competitors.
Step 2 - Create a social media calendar
Click here to view this SOP 044: Starting a social media calendar (web version)
Outcome: You have filled-out the Template 015: Social Media Calendar (web version) and you now have a plan of what content you will be publishing in which networks and when.
Step 3 - Set up a social listening campaign
Click here to view this SOP 056: How to Setup a Social Listening Campaign (web version)
Outcome: You are receiving alerts and are able to keep track of your replies when you or your brand are mentioned online.