Recipe 017: Apply a naming convention to your marketing data
If you're already tracking your traffic using Google Analytics or analyzing your reports on Facebook Ads Manager, your naming convention can make or break your analysis.
Last Updated / Reviewed: 05/17/2022
🚀 Goal: To apply a solid naming convention to your Marketing data.
🤔 Why this is important: A clear naming convention will make it easier and more efficient for you and anyone that works with you to get better control over your marketing initiatives and to report on them.
🗓️ When this is done: Immediately if a naming convention is not in place yet and the business is using Google Analytics or Facebook Ads. Periodically (i.e. every three months) to make sure the naming convention is still up to date and being applied correctly.
👨 Who does this: The person responsible for analytics or paid ads at your company.
__⚠️Prerequisites or requirements: __This recipe assumes you’re using Google Analytics and/or running Facebook Ad campaigns.
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Step 1 - Create a naming convention for your UTM parameters (Google Analytics URL tracking parameters)
Click here to view this SOP 006: How to Create UTM Tracking URLs (web version)
Outcome: You have created an adapted version of the Template 002: UTM Builder (web version) for your business, and your team has approved it.
Step 2 - Create a naming convention for your Facebook Ads campaigns, ad sets, and ads
Click here to view this SOP 073: How to define a naming convention to your Facebook Ads Accounts and apply it efficiently (web version)
Outcome: You have created an adapted version of the Template 027: Naming Convention Generator & Cheatsheet (web version) for your business and your team has approved it.