Recipe 007: Add a lead generating popup to your website
More than 95% of the people that get to your website leave without buying a single thing from you. Give them content they love for free, and they'll give you their email so that you can keep in touch.
Last Updated / Reviewed: 09/24/2023
🚀 Goal: Grow your email list by using a lead generation popup.
🤔 Why this is important: It helps you grow your email list in an organic way without disrupting the user experience.
🗓️ When this is done: Installing Sumo is done once. After that, you can add as many pop-ups as you wish according to your rules.
👨 Who does this: The person responsible for conversion rate optimization.
__⚠️Prerequisites or requirements: __To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (web version), SOP 066 for Squarespace (web version), or SOP 004 for WordPress (web version).
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Step 1 - Install Sumo
Click here to view this SOP 024: Install Sumo on your website (web version)
Outcome: Sumo is running on your website.
Step 2 - Design and deploy your Popup using Sumo
Click here to view this SOP 030: Grow your email list with a content upgrade popup (web version)
Outcome: Your pop-up is firing in the right pages with the right offer, and integrated with your email service provider.