Recipe 006: Quickly generate leads without a website
This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet.
Last Updated / Reviewed: 09/24/2023
🚀 Goal: Generate leads through Facebook Ads without the need for complex tracking or technical setups or even a website.
🤔 Why this is important: This recipe gives you a quick and easy method to efficiently generate quality leads that grow your business.
🗓️ When this is done: This method covers the process from scratch, if you want to launch new campaigns in this fashion in the future, you will not need to perform step 1.
👨 Who does this: The person responsible for paid advertising.
__⚠️Prerequisites or requirements: __All you need is a Facebook Personal account and an existing Facebook Page for your business.
Click here to get the most up-to-date version of this Recipe
Step 1 - Create and Set Up a Facebook Ads Account
SOP 010: Set up a Facebook Ads Manager account (web version)
Outcome: You have a Facebook Business Manager account that manages your Facebook Ads account and it’s already set up with your payment method.
Step 2 - Select the right targeting
SOP 074: How to select your Facebook Ads Targeting (web version)
Outcome: You’ve selected all the audiences that you want to target on this campaign.
Step 3 - Launch a Lead Ads campaign on Facebook
SOP 061: How to launch a lead generation campaign with Meta Lead Ads (web version)
Outcome: Your campaign is live and generating leads. Optionally, you are sending those leads to your Email Marketing tool (ESP), adding them to your list automatically.