Recipe 003: Get ready to run paid ads on Facebook
This recipe will take you by the hand through the process of creating and setting up your ad account, to properly tracking all your website conversions.
Last Updated / Reviewed: 09/24/2023
🚀 Goal: Prepare your business to run Facebook Ads for the first time from scratch.
🤔 Why this is important: Facebook Ads allow you to promote yourself to the 2 billion active Facebook users worldwide.
🗓️ When this is done: Only once per website usually.
👨 Who does this: The person responsible for Paid media or Analytics, possibly with the help of the person responsible for Website Development.
__⚠️Prerequisites or requirements: __You will need to have a personal Facebook account. To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (web version), SOP 066 for Squarespace (web version), or SOP 004 for WordPress (web version).
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Step 1 - Create a Facebook Ads account
Click here to view this SOP 010: Set up a Facebook Ads Manager account (web version)
Outcome: You have a Facebook Business Manager account that manages your Facebook Ads account and it’s already set up with your payment method.
Step 2 - Install the Facebook Pixel
SOP 068: How to add a Facebook Pixel to a Shopify Store (web version) / SOP 005: Install Facebook Pixel on Your Site (web version)
Outcome: The Facebook Pixel is properly installed and QA’d.
Step 3 - Set up Facebook Conversion Tracking
Click here to view this SOP 017: Set up Facebook (Meta) Conversion Tracking (web version)
Outcome: You are successfully tracking all your main conversions or at least the conversions that will matter to your upcoming Facebook Ads campaigns.
Special instructions: You will only need to follow the sections of the SOP that are relevant to the conversion type that you want to set up.