Recipe 002: Boost the ranking of your existing content on search engines
If you feel like growing your organic traffic but don't really feel like writing new content then this recipe is for you.
Last Updated / Reviewed: 09/24/2023
🚀 Goal: Increasing the ranking of a specific page on search engines by fixing On-Page SEO issues and launching a link building campaign to increase Page Authority.
🤔 Why this is important: Optimizing your existing content is a low-hanging-fruit approach you should take to grow your traffic from search engines since it does not require you to create new content.
🗓️ When this is done: When you have a piece of content that you want to rank better.
👨 Who does this: The person responsible for SEO or content marketing.
__⚠️Prerequisites or requirements: __You should have performed keyword research already to know which keyword you want to optimize for. If you haven’t already, you can follow SOP 011 (web version).
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Step 1 - Perform an On-Page SEO Audit on the page that you want to optimize
SOP 002: Perform an on-page SEO audit on a page (web version)
Outcome: Your SEO Audit Worksheet has been completely filled out.
Step 2 - Go through each of your On-Page optimization opportunities on that page and fix them
SOP 018: Perform on-page optimization on a WordPress post with Yoast (web version) / SOP 107: Perform on-page optimization on a WordPress post with RankMath (web version) / SOP 103: Optimize WordPress post with SEOPress (web version)
Outcome: Your SEO Audit Worksheet is now passing all relevant tasks.
Special Instructions: Use the SEO Audit worksheet that you’ve filled out in the previous step as a reference to know which sections of this SOP you’ll need to follow and work on. As they are fixed, update the SEO Audit Worksheet with the new score for each task, along with any relevant notes.
Optional: If you want to keep a before and after version of the audit, copy the initial audit that you’ve done on Step 1 and work on top of that copy instead.
Step 3 - Find link building opportunities and launch a scalable link building campaign
SOP 071: How to launch a link building campaign for your existing content (web version)
Outcome: You have sent relevant, bulk-outreach emails to publishers that were linking to your competitor’s content, and provided them reasons to link to your content instead.
Special instructions: If you are ranking a single page, you will only be adding one blog post to your Link Building Opportunities Worksheet.