{"slug":"sop-265-adding-the-reddit-pixel-template-with-google-tag-manager","title":"Adding the Reddit Pixel Template with Google Tag Manager","tags":["source:clickminded","type:sop","server:clickminded-sop","adding","reddit","pixel","template"],"agent_summary":"SOP 265: Adding the Reddit Pixel Template with Google Tag Manager This SOP installs the Reddit Pixel via Google Tag Manager (GTM) using the official community template and sets a page visit event on a","trigger_phrases":["adding the reddit pixel template with google tag manager","how to adding the reddit pixel template with google tag manager"],"runnable":false,"markdown":"\r\nSOP 265: Adding the Reddit Pixel Template with Google Tag Manager\r\n\r\nThis SOP installs the Reddit Pixel via Google Tag Manager (GTM) using the official community template and sets a page visit event on all pages. It covers quality assurance (QA) in GTM Preview, Pixel Helper checks, publish, and verification in Reddit Ads.\r\n\r\n__Last Updated / Reviewed:__ 09/29/2025\r\n\r\n__Execution Time:__ 20–30 minutes (plus up to a few hours for Reddit to show activity)\r\n\r\n__🚀 Goal:__ Install the Reddit Pixel (PageVisit) via GTM using the official template and verify it is firing correctly.\r\n\r\n__🤞 Ideal Outcome:__ The Reddit Pixel fires one page visit on all page loads, validates in GTM Preview and Reddit Pixel Helper, and shows activity in Reddit Ads.\r\n\r\n__🤔 Why this is important:__ Accurate Reddit Pixel data enables conversion tracking, optimization, and remarketing without code changes.\r\n\r\n__🧐 Where this is done__ Reddit Ads (Events Manager), Google Tag Manager (Web), live website in Chrome with Reddit Pixel Helper.\r\n\r\n__🗓️ When this is done:__ During initial Reddit Ads setup or when adding Reddit tracking to an existing site.\r\n\r\n__👨 Who does this:__ Ads/GTM specialist with publish permission.\r\n\r\n__⚠️Prerequisites or requirements: __\r\n\r\n• You need Publish access to the GTM Web container installed on the site.\r\n\r\n• You need access to the client’s Reddit Ads account and Pixel.\r\n\r\n• Install the [Reddit Pixel Helper](https://chromewebstore.google.com/detail/reddit-pixel-helper/ebgpcjlgganlidigifggjjiglghjnjcj) as an extension.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/265)\r\n\r\n## Get Reddit Pixel ID in Reddit Ads\r\n\r\nYou’ll first need your Reddit Pixel ID (a unique alphanumeric code for tracking) from the Reddit Ads \"Events Manager\". This ID connects the Reddit Pixel template in GTM to the correct advertiser account, ensuring the data is attributed properly.\r\n\r\n### 01▸ Sign in at [ads.reddit.com](https://www.business.reddit.com/) to the correct advertiser.\r\n\r\n### 02▸ Click on the menu button on the top left. Go to \"Events Manager\" and open \"Reddit Pixel\". Click \"Create Pixel\" if prompted.\r\n\r\n### \r\n\r\n### \r\n\r\n### 03▸ Copy the Pixel ID.\r\n\r\n\r\n## Add Reddit Pixel tag in GTM\r\n\r\n### 01▸ Go to [tagmanager.google.com](http://tagmanager.google.com) and select the correct web container.\r\n\r\n### 02▸ Create a new tag by clicking \"Tags\", then clicking \"New\".\r\n\r\n### 03▸ Next, click \"Tag Configuration\".\r\n\r\n### 04▸ Open \"Discover more tag types in the Community Template Gallery\".\r\n\r\n### 05▸ Search \"Reddit\" and add the official Reddit Pixel template from the \"Community Template Gallery\" to the workspace.\r\n\r\n### 06▸ If you have not already, click \"Add to workspace\".\r\n\r\n### 07▸ Enter the Pixel ID and set the event to fire to \"Page Visit\".\r\n\r\n### 08▸ Scroll down and set triggering to \"All Pages\".\r\n\r\n### \r\n\r\n### 09▸ Name the tag to \"Reddit – PageVisit – All Pages\" and click \"Save\".\r\n\r\n### 10▸ You should now see your new Reddit Pixel tag listed under \"Tags\".\r\n\r\n\r\n## QA in GTM Preview, validate with Pixel Helper, then publish.\r\n\r\n### 01▸ To test your tags on the live site, click \"Preview\" in GTM and connect \"Tag Assistant\" with the site URL.\r\n\r\n \r\n\r\n### 02▸ Load a few key pages on the site in the same browser session.\r\n\r\n### 03▸ Confirm in Tag Assistant that the \"Reddit – PageVisit – All Pages\" tag fires on each page load. You should see this tag firing successfully on every page you visit.\r\n\r\n### 04▸ Confirm in Reddit Pixel Helper that a page visit event is detected with no errors. Look for a \"Page Visit\" event with a green check and no error messages.\r\n\r\n__Note:__ If you have not installed the extension, click [here](https://chromewebstore.google.com/detail/reddit-pixel-helper/ebgpcjlgganlidigifggjjiglghjnjcj) to install to confirm the page visit event. \r\n\r\n### 05▸ Click \"Submit\" in GTM and enter the \"Version Name\" as \"Add Reddit Pixel PageVisit\". Then, click \"Publish\".\r\n\r\n\r\n## Verify signal in Reddit Ads\r\n\r\n### 01▸ Load a real page view. Open the published live site (not preview) and visit a page.\r\n\r\n### 02▸ Go to [ads.reddit.com](https://www.business.reddit.com/) > \"Events Manager\" > and look for recent activity.\r\n\r\n### 03▸ You should now see at least one \"PageVisit\" event under recent activity.\r\n\r\n### 04▸ If nothing appears, wait up to a few hours and then check again. Pixel data can sometimes take time to show in Reddit Ads.","html":"

SOP 265: Adding the Reddit Pixel Template with Google Tag Manager

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This SOP installs the Reddit Pixel via Google Tag Manager (GTM) using the official community template and sets a page visit event on all pages. It covers quality assurance (QA) in GTM Preview, Pixel Helper checks, publish, and verification in Reddit Ads.

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Last Updated / Reviewed: 09/29/2025

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Execution Time: 20–30 minutes (plus up to a few hours for Reddit to show activity)

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🚀 Goal: Install the Reddit Pixel (PageVisit) via GTM using the official template and verify it is firing correctly.

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🤞 Ideal Outcome: The Reddit Pixel fires one page visit on all page loads, validates in GTM Preview and Reddit Pixel Helper, and shows activity in Reddit Ads.

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🤔 Why this is important: Accurate Reddit Pixel data enables conversion tracking, optimization, and remarketing without code changes.

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🧐 Where this is done Reddit Ads (Events Manager), Google Tag Manager (Web), live website in Chrome with Reddit Pixel Helper.

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🗓️ When this is done: During initial Reddit Ads setup or when adding Reddit tracking to an existing site.

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👨 Who does this: Ads/GTM specialist with publish permission.

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__⚠️Prerequisites or requirements: __

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• You need Publish access to the GTM Web container installed on the site.

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• You need access to the client’s Reddit Ads account and Pixel.

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• Install the Reddit Pixel Helper as an extension.

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Click here to get the most up-to-date version of this SOP

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Get Reddit Pixel ID in Reddit Ads

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You’ll first need your Reddit Pixel ID (a unique alphanumeric code for tracking) from the Reddit Ads \"Events Manager\". This ID connects the Reddit Pixel template in GTM to the correct advertiser account, ensuring the data is attributed properly.

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01▸ Sign in at ads.reddit.com to the correct advertiser.

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02▸ Click on the menu button on the top left. Go to \"Events Manager\" and open \"Reddit Pixel\". Click \"Create Pixel\" if prompted.

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03▸ Copy the Pixel ID.

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Add Reddit Pixel tag in GTM

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01▸ Go to tagmanager.google.com and select the correct web container.

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02▸ Create a new tag by clicking \"Tags\", then clicking \"New\".

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03▸ Next, click \"Tag Configuration\".

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04▸ Open \"Discover more tag types in the Community Template Gallery\".

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05▸ Search \"Reddit\" and add the official Reddit Pixel template from the \"Community Template Gallery\" to the workspace.

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06▸ If you have not already, click \"Add to workspace\".

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07▸ Enter the Pixel ID and set the event to fire to \"Page Visit\".

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08▸ Scroll down and set triggering to \"All Pages\".

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09▸ Name the tag to \"Reddit – PageVisit – All Pages\" and click \"Save\".

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10▸ You should now see your new Reddit Pixel tag listed under \"Tags\".

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QA in GTM Preview, validate with Pixel Helper, then publish.

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01▸ To test your tags on the live site, click \"Preview\" in GTM and connect \"Tag Assistant\" with the site URL.

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02▸ Load a few key pages on the site in the same browser session.

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03▸ Confirm in Tag Assistant that the \"Reddit – PageVisit – All Pages\" tag fires on each page load. You should see this tag firing successfully on every page you visit.

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04▸ Confirm in Reddit Pixel Helper that a page visit event is detected with no errors. Look for a \"Page Visit\" event with a green check and no error messages.

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Note: If you have not installed the extension, click here to install to confirm the page visit event.

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05▸ Click \"Submit\" in GTM and enter the \"Version Name\" as \"Add Reddit Pixel PageVisit\". Then, click \"Publish\".

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Verify signal in Reddit Ads

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01▸ Load a real page view. Open the published live site (not preview) and visit a page.

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02▸ Go to ads.reddit.com > \"Events Manager\" > and look for recent activity.

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03▸ You should now see at least one \"PageVisit\" event under recent activity.

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04▸ If nothing appears, wait up to a few hours and then check again. Pixel data can sometimes take time to show in Reddit Ads.

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