{"slug":"sop-234-how-to-prepare-tiktok-ads-campaign-report","title":"How to prepare Tiktok Ads campaign report","tags":["source:clickminded","type:sop","server:clickminded-sop","prepare","tiktok","ads","campaign"],"agent_summary":"SOP 234: How to prepare Tiktok Ads campaign report Set up and customize Tiktok ad campaign reports for your clients. __Last Updated / Reviewed:__ 03/29/2024 __Execution Time:__ 10 – 20 minutes __🚀 Go","trigger_phrases":["how to prepare tiktok ads campaign report"],"runnable":false,"markdown":"\r\nSOP 234: How to prepare Tiktok Ads campaign report\r\n\r\nSet up and customize Tiktok ad campaign reports for your clients.\r\n\r\n__Last Updated / Reviewed:__ 03/29/2024\r\n\r\n__Execution Time:__ 10 – 20 minutes \r\n\r\n__🚀 Goal:__ Create a new TikTok ad campaign report.\r\n\r\n__🤞 Ideal Outcome:__ You successfully created a new TikTok ad campaign report that you can customize and manage it. \r\n\r\n__🤔 Why this is important:__ Reports help you view, organize, and analyze your data. Large amounts of data can be easily put into tables and charts, to better help you visualize your results and spot meaningful patterns and trends. \r\n\r\n__🧐 Where this is done__ In TikTok Ads Manager. \r\n\r\n__🗓️ When this is done:__ Whenever you need a report from a TikTok ad campaign.\r\n\r\n__👨 Who does this:__ The business owner/manager or the person/agency digital marketer.\r\n\r\n__⚠️Prerequisites or requirements: __You will need to have a TikTok Ads Manager account before creating a TikTok ad campaign report. Refer to SOP 229 ([web version](https://members.clickminded.com/sop/229/)): How to set up a TikTok Ads Manager account if you do not have one.\r\n\r\nYou will also need to have existing ads to generate the reports on your TikTok Ads Manager account. If you are new to ad or campaign creations, you can refer to SOP 231 ([web version](https://members.clickminded.com/sop/231/)): How to create a TikTok brand awareness campaign; SOP 232 ([web version](https://members.clickminded.com/sop/232/)): How to launch a TikTok lead generation campaign; SOP 233 ([web version](https://members.clickminded.com/sop/233/)): How to launch a TikTok sales conversion campaign; SOP 230 ([web version](https://members.clickminded.com/sop/230/)): How to set up TikTok Spark Ads.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/234)\r\n\r\n## Create a TikTok Ad campaign report in TikTok Ads Manager\r\n\r\n### 01▸ Log in to your [TikTok Ads Manager](https://ads.tiktok.com/i18n/login?lang=es) account. Hit “Log in with TikTok” on your browser.\r\n\r\n\r\n### 02▸ Click the “Reporting” button at the top of your TikTok Ads Manager dashboard and then click “Create”.\r\n\r\n\r\nYou can choose from “Custom Report” or “From Template” in the drop-down menu.\r\n\r\n## Custom design your report\r\n\r\n### 01▸ Create a “Custom Report” under “Reporting”.\r\n\r\n\r\n### 02▸ Opening the “Custom Report” page will show you a list of Dimensions and Metrics found on the left.\r\n\r\n\r\nDimensions are related to the groupings of your data. Expand each section and select the relevant groups you would like to see in your report. Once selected, the data will auto-populate on the screen.\r\n\r\n\r\nMetrics are related to ad performance data. Depending on what you need for your report, you can expand each section and select the relevant data you would like to see in your report. This can include CPM, CPC, CTR, and CVR, which will auto-populate on your screen.\r\n\r\n\r\n### 03▸ Toggle the options and select the preferred dimensions and metrics you wish to display in your report. Once selected, they will automatically be shown on the screen. An example is shown below.\r\n\r\n\r\n### 04▸ With your chosen ad, select the time range for your data in the top right corner. You can select the data from yesterday, the last 7 days, or the last 30 days, or enter a custom date.\r\n\r\n\r\n### 05▸ In addition to a simple pivot table, you can view your report through a trend line alternatively. Open the “Pivot table” drop-down menu and select the “Trend line”.\r\n\r\n\r\n### 06▸ To save your report, click the “Save” button, name your report, and proceed to “Generate and share your report”.\r\n\r\n\r\n## Generate a report from a template\r\n\r\n### 01▸ Create a report from a template.\r\n\r\n\r\n### 02▸ Click “Reporting” in your TikTok Ads Manager dashboard.\r\n\r\n### 03▸ Click “Create”.\r\n\r\n### 04▸ Select “From Template”.\r\n\r\n### 05▸ Choose between “Ad Group Performance” or “Ad Performance”.\r\n\r\nTiktok will automatically generate the most relevant dimensions and metrics as a default displayed on your screen. You can add, delete, or modify the “Dimensions” and “Metrics”.\r\n\r\n\r\nTo date, the most important TikTok ads KPI metrics to include are:\r\n\r\n- CVR (Conversion Rate)\r\n- Impressions\r\n- Reach\r\n- CTR (Click-Through Rate)\r\n- CPC (Cost per Click)\r\n- CPV (Cost per View)\r\n- CPA (Cost per Action)\r\n- ROI (Return on Investment)\r\n- CPM (Cost per 1000 impressions)\r\n- Engagement Rate\r\n\r\n### 06▸ Select your time range.\r\n\r\n\r\nTo download the template report that documents your Ad or Ad Group Performance data, it is recommended to choose “Scheduled Running”, which sets an automated schedule for you to the generated reports via email. Follow step 1 in “Generate and share your report”.\r\n\r\n\r\n## Generate and share your report\r\n\r\nWhen you save your report, a pop-up will appear if you tick “Schedule Running”. A scheduled running is highly recommended to avoid redundancy and manual efforts. \r\n\r\n\r\n### 01▸ Type in your report name.\r\n\r\nIt is recommended to set the report to “Scheduled Running”. This will automate a data report which will be sent to your email.\r\n\r\n### 02▸ Set the frequency of the scheduled running.\r\n\r\n### 03▸ Enter email(s) to receive the report. By keying in more than one email, your TikTok Ads Manager account will share the report with others.\r\n\r\n### 04▸ Choose either an “xlsx” or “csv” format.\r\n\r\n### 05▸ Click “Save”.\r\n\r\n[Optional] Alternatively, if you want to download a copy of the excel file, hover your mouse over the report's name and click “Export”.\r\n\r\n\r\nDepending on the dimensions and metrics you have set, you should be able to see the data according to your customized or templated dimensions/metrics in the excel file. An example is shown below.","html":"

SOP 234: How to prepare Tiktok Ads campaign report

\n

Set up and customize Tiktok ad campaign reports for your clients.

\n

Last Updated / Reviewed: 03/29/2024

\n

Execution Time: 10 – 20 minutes

\n

🚀 Goal: Create a new TikTok ad campaign report.

\n

🤞 Ideal Outcome: You successfully created a new TikTok ad campaign report that you can customize and manage it.

\n

🤔 Why this is important: Reports help you view, organize, and analyze your data. Large amounts of data can be easily put into tables and charts, to better help you visualize your results and spot meaningful patterns and trends.

\n

🧐 Where this is done In TikTok Ads Manager.

\n

🗓️ When this is done: Whenever you need a report from a TikTok ad campaign.

\n

👨 Who does this: The business owner/manager or the person/agency digital marketer.

\n

__⚠️Prerequisites or requirements: __You will need to have a TikTok Ads Manager account before creating a TikTok ad campaign report. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one.

\n

You will also need to have existing ads to generate the reports on your TikTok Ads Manager account. If you are new to ad or campaign creations, you can refer to SOP 231 (web version): How to create a TikTok brand awareness campaign; SOP 232 (web version): How to launch a TikTok lead generation campaign; SOP 233 (web version): How to launch a TikTok sales conversion campaign; SOP 230 (web version): How to set up TikTok Spark Ads.

\n

Click here to get the most up-to-date version of this SOP

\n

Create a TikTok Ad campaign report in TikTok Ads Manager

\n

01▸ Log in to your TikTok Ads Manager account. Hit “Log in with TikTok” on your browser.

\n

02▸ Click the “Reporting” button at the top of your TikTok Ads Manager dashboard and then click “Create”.

\n

You can choose from “Custom Report” or “From Template” in the drop-down menu.

\n

Custom design your report

\n

01▸ Create a “Custom Report” under “Reporting”.

\n

02▸ Opening the “Custom Report” page will show you a list of Dimensions and Metrics found on the left.

\n

Dimensions are related to the groupings of your data. Expand each section and select the relevant groups you would like to see in your report. Once selected, the data will auto-populate on the screen.

\n

Metrics are related to ad performance data. Depending on what you need for your report, you can expand each section and select the relevant data you would like to see in your report. This can include CPM, CPC, CTR, and CVR, which will auto-populate on your screen.

\n

03▸ Toggle the options and select the preferred dimensions and metrics you wish to display in your report. Once selected, they will automatically be shown on the screen. An example is shown below.

\n

04▸ With your chosen ad, select the time range for your data in the top right corner. You can select the data from yesterday, the last 7 days, or the last 30 days, or enter a custom date.

\n

05▸ In addition to a simple pivot table, you can view your report through a trend line alternatively. Open the “Pivot table” drop-down menu and select the “Trend line”.

\n

06▸ To save your report, click the “Save” button, name your report, and proceed to “Generate and share your report”.

\n

Generate a report from a template

\n

01▸ Create a report from a template.

\n

02▸ Click “Reporting” in your TikTok Ads Manager dashboard.

\n

03▸ Click “Create”.

\n

04▸ Select “From Template”.

\n

05▸ Choose between “Ad Group Performance” or “Ad Performance”.

\n

Tiktok will automatically generate the most relevant dimensions and metrics as a default displayed on your screen. You can add, delete, or modify the “Dimensions” and “Metrics”.

\n

To date, the most important TikTok ads KPI metrics to include are:

\n\n

06▸ Select your time range.

\n

To download the template report that documents your Ad or Ad Group Performance data, it is recommended to choose “Scheduled Running”, which sets an automated schedule for you to the generated reports via email. Follow step 1 in “Generate and share your report”.

\n

Generate and share your report

\n

When you save your report, a pop-up will appear if you tick “Schedule Running”. A scheduled running is highly recommended to avoid redundancy and manual efforts.

\n

01▸ Type in your report name.

\n

It is recommended to set the report to “Scheduled Running”. This will automate a data report which will be sent to your email.

\n

02▸ Set the frequency of the scheduled running.

\n

03▸ Enter email(s) to receive the report. By keying in more than one email, your TikTok Ads Manager account will share the report with others.

\n

04▸ Choose either an “xlsx” or “csv” format.

\n

05▸ Click “Save”.

\n

[Optional] Alternatively, if you want to download a copy of the excel file, hover your mouse over the report's name and click “Export”.

\n

Depending on the dimensions and metrics you have set, you should be able to see the data according to your customized or templated dimensions/metrics in the excel file. An example is shown below.

\n"}