SOP 228: How to create Tiktok Ads Strategy Proposal deck
\nPropose a TikTok ads campaign strategy for the client to help them achieve their business goals.
\nLast Updated / Reviewed: 03/29/2024
\nExecution Time: 5-14 Days
\n🚀 Goal: To propose a TikTok ads campaign strategy for the client to help them achieve their business goals.
\n🤞 Ideal Outcome: The client approves the strategy before the performance team executes the campaign.
\n🤔 Why this is important: To make sure both the client and the performance team are aligned on the TikTok ads campaign execution and to avoid future misunderstandings.
\n🧐 Where this is done Google Slide.
\n🗓️ When this is done: After the kickoff call with the client.
\n👨 Who does this: The account manager or performance team lead.
\n__⚠️Prerequisites or requirements: __You should have completed the kickoff call with the client and understand their business.
\nClick here to get the most up-to-date version of this SOP
\nMake a copy of this Template 073: TikTok Ads Campaign Strategy Proposal for Client (web version) before you start creating the proposal. The following describes how you should approach each section of the campaign proposal.
\nOn this slide, you will want to describe a summary of the issues and/or opportunities for your team found on the client’s website, TikTok ad account, or competitors.
\nUse these SOPs and a social media audit template to perform the required analysis:
\nTemplate 014: Social Media Audit Worksheet (web version)
\nPresent your findings as briefly as possible. What were the issues and why are they important to address?
\nPresent a realistic solution and why it may work.
\n[Optional] You may want to consider Strength-Weakness-Opportunities-Threats (SWOT) analysis in your analysis findings as an overview.
\nYou can create an infographic for your SWOT analysis via Canva.
\nDescribe the high-level campaign strategy. There are many forms of marketing funnels with varying terminologies for each stage, but it often includes awareness, consideration, intent, purchase, and loyalty.
\nFor more TikTok campaign ideas, check out Template 072: TikTok Campaign Ideas Case Studies (web version).
\nWithin a funnel, you could consider the campaign structure below:
\n[Optional] If you have yet to explore any of the above campaign creations on your TikTok Ads Manager account, you may refer to these SOPs below:
\nSimilar to the Canva SWOT analysis infographic creation, you could also create a visual presentation of your TikTok ads strategy/funnel that you can present to your client.
\nReiterate the goals the client described during the kickoff call and explain how that translates to measurable goals for the TikTok ad campaign.
\nIdeally, you want to propose specific measurable, achievable, relevant, and time-bound goals.
\nProvide clarity on what are the exact deliverables the client can expect from your team.
\nDeliverables might include:
\nProject Planning and Management — How will your team plan and to manage the project with the client
\nAnalytics Setup — Which tracking codes will your team set up and for which platform?
\nLanding Page Creation — What landing page(s) will your team create?
\nCreatives — How will your team create/collaborate with the client to produce high-quality ad creatives?
\nCampaign Management — How will your team manage the ad campaign to produce results?
\nReporting — How frequently will your team report ad campaign results for the client and in what format?
\nPropose a realistic timeline for the deliverables and expected results.
\nMake sure the client understands key milestones and deliverables needed from them.
\nGet the final approval from the client on the TikTok ads campaign strategy before your team starts the execution.
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