{"slug":"sop-219-link-merchant-center-next-with-google-ads-account","title":"Link Merchant Center Next with Google Ads Account","tags":["source:clickminded","type:sop","server:clickminded-sop","link","merchant","center","next"],"agent_summary":"SOP 219: Link Merchant Center Next with Google Ads Account Link your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping __Last Updated / Reviewed:","trigger_phrases":["link merchant center next with google ads account","how to link merchant center next with google ads account"],"runnable":false,"markdown":"\r\nSOP 219: Link Merchant Center Next with Google Ads Account\r\n\r\nLink your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping\r\n\r\n__Last Updated / Reviewed:__ 01/31/2025\r\n\r\n__Execution Time:__ 10 minutes \r\n\r\n__🚀 Goal:__ To link your Google Merchant Center Next to your Google Ads account.\r\n\r\n__🤞 Ideal Outcome:__ You successfully link your Google Merchant Center Next to your Google Ads account. \r\n\r\n__🤔 Why this is important:__ Linking up your Google Merchant Center Next account to Google Ads is advantageous for your business. You will be able to utilize retail-centric Google Ads campaign tools and the data-centric power of Merchant Center to improve your presence on the web. \r\n\r\n__🧐 Where this is done__ In Google Merchant Center Next and Google Ads. \r\n\r\n__🗓️ When this is done:__ Only once when setting up Google Merchant Center Next and Google Ads accounts. \r\n\r\n__👨 Who does this:__ The business owner/manager or the local/agency digital marketer. \r\n\r\n__⚠️Prerequisites or requirements: __You will need a Google Merchant Center Next and a Google Ads account.\r\n\r\nTo set up a Google Merchant Center Next, refer to SOP 213 ([web version](https://members.clickminded.com/sop/213/)) on how to set up a Google Merchant Center Next.\r\n\r\nIf you do not have a Google Ads account, go through SOP 014 ([web version](https://members.clickminded.com/sop/014/)): Creating a Google Ads account.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/219)\r\n\r\n## Request link to Google Ads in Google Merchant Center Next\r\n\r\n### 01▸ Visit Google for Retail [here](https://merchants.google.com/) and click “Start now”.\r\n\r\n### 02▸ Choose a Gmail account and log in with your password. Click “Next”.\r\n\r\n\r\n \r\n\r\n\r\n### 03▸ To link to your Google Ads account, click on the settings or gear icon  (top right) and click “Apps and services”.\r\n\r\n\r\n### 04▸ Under \"Google services\", click “Add service”.\r\n\r\n\r\n### 05▸ Next, select \"Google Ads\" and click \"Next\".\r\n\r\n\r\n### 06▸ Choose “New account”, fill out the details and click \"Next\".\r\n\r\n\r\n### 07▸ Click “Link to Merchant Center only”.\r\n\r\n\r\n### 08▸ Check if the Merchant Center ID is correct before clicking \"Link\".\r\n\r\n\r\n## Approve request link in Google Ads\r\n\r\n### 01▸ Sign in to your Google Ads account [here](https://ads.google.com/intl/en_my/getstarted/?subid=my-en-ha-awa-bk-a-b00!o3~Cj0KCQiAtvSdBhD0ARIsAPf8oNlYU9YaanPyETlVqGTZXRT3O-nXkwzf9jt8SaIaZkOxrMsBEcd_cp4aAjoPEALw_wcB~142009060052~aud-1225341334742:kwd-1394061077~17285115536~601100336576&gclsrc=ds&gclsrc=ds).\r\n\r\n### 02▸ On the left navigation menu, click “Accounts\" > \"Sub-account settings\" > \"Received link requests\".\r\n\r\n\r\n### 03▸ Click \"Review\" under the \"Actions\" column and click “Approve” to agree and share the data between these accounts and that’s it!\r\n\r\n## How to cancel a link request in Google Merchant Center Next\r\n\r\n### 01▸ In your Merchant Center account, click the settings or gear icon and click “Apps and services”.\r\n\r\n\r\n### 02▸ Under “Google services” and the \"Details\" column, click on the service you've just added. A pop-up will appear on your right. Click \"Remove access\".\r\n\r\n\r\n### 03▸ Finally, click “Remove access” once again to cancel the connection.","html":"<p>SOP 219: Link Merchant Center Next with Google Ads Account</p>\n<p>Link your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping</p>\n<p><strong>Last Updated / Reviewed:</strong> 01/31/2025</p>\n<p><strong>Execution Time:</strong> 10 minutes</p>\n<p><strong>🚀 Goal:</strong> To link your Google Merchant Center Next to your Google Ads account.</p>\n<p><strong>🤞 Ideal Outcome:</strong> You successfully link your Google Merchant Center Next to your Google Ads account.</p>\n<p><strong>🤔 Why this is important:</strong> Linking up your Google Merchant Center Next account to Google Ads is advantageous for your business. You will be able to utilize retail-centric Google Ads campaign tools and the data-centric power of Merchant Center to improve your presence on the web.</p>\n<p><strong>🧐 Where this is done</strong> In Google Merchant Center Next and Google Ads.</p>\n<p><strong>🗓️ When this is done:</strong> Only once when setting up Google Merchant Center Next and Google Ads accounts.</p>\n<p><strong>👨 Who does this:</strong> The business owner/manager or the local/agency digital marketer.</p>\n<p>__⚠️Prerequisites or requirements: __You will need a Google Merchant Center Next and a Google Ads account.</p>\n<p>To set up a Google Merchant Center Next, refer to SOP 213 (<a href=\"https://members.clickminded.com/sop/213/\">web version</a>) on how to set up a Google Merchant Center Next.</p>\n<p>If you do not have a Google Ads account, go through SOP 014 (<a href=\"https://members.clickminded.com/sop/014/\">web version</a>): Creating a Google Ads account.</p>\n<p><a href=\"https://members.clickminded.com/sop/219\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Request link to Google Ads in Google Merchant Center Next</h2>\n<h3>01▸ Visit Google for Retail <a href=\"https://merchants.google.com/\">here</a> and click “Start now”.</h3>\n<h3>02▸ Choose a Gmail account and log in with your password. Click “Next”.</h3>\n<p> </p>\n<h3>03▸ To link to your Google Ads account, click on the settings or gear icon  (top right) and click “Apps and services”.</h3>\n<h3>04▸ Under \"Google services\", click “Add service”.</h3>\n<h3>05▸ Next, select \"Google Ads\" and click \"Next\".</h3>\n<h3>06▸ Choose “New account”, fill out the details and click \"Next\".</h3>\n<h3>07▸ Click “Link to Merchant Center only”.</h3>\n<h3>08▸ Check if the Merchant Center ID is correct before clicking \"Link\".</h3>\n<h2>Approve request link in Google Ads</h2>\n<h3>01▸ Sign in to your Google Ads account <a href=\"https://ads.google.com/intl/en_my/getstarted/?subid=my-en-ha-awa-bk-a-b00!o3~Cj0KCQiAtvSdBhD0ARIsAPf8oNlYU9YaanPyETlVqGTZXRT3O-nXkwzf9jt8SaIaZkOxrMsBEcd_cp4aAjoPEALw_wcB~142009060052~aud-1225341334742:kwd-1394061077~17285115536~601100336576&#x26;gclsrc=ds&#x26;gclsrc=ds\">here</a>.</h3>\n<h3>02▸ On the left navigation menu, click “Accounts\" > \"Sub-account settings\" > \"Received link requests\".</h3>\n<h3>03▸ Click \"Review\" under the \"Actions\" column and click “Approve” to agree and share the data between these accounts and that’s it!</h3>\n<h2>How to cancel a link request in Google Merchant Center Next</h2>\n<h3>01▸ In your Merchant Center account, click the settings or gear icon and click “Apps and services”.</h3>\n<h3>02▸ Under “Google services” and the \"Details\" column, click on the service you've just added. A pop-up will appear on your right. Click \"Remove access\".</h3>\n<h3>03▸ Finally, click “Remove access” once again to cancel the connection.</h3>\n"}