{"slug":"sop-163-set-up-a-google-analytics-4-account","title":"Set up a Google Analytics 4 Account","tags":["source:clickminded","type:sop","server:clickminded-sop","google","analytics","account"],"agent_summary":"SOP 163: Set up a Google Analytics 4 Account Set up a Google Analytics 4 account from scratch __Last Updated / Reviewed:__ 07/29/2024 __Execution Time:__ 5 Mins __🚀 Goal:__ Set up a Google Analytics 4","trigger_phrases":["set up a google analytics 4 account","how to set up a google analytics 4 account"],"runnable":false,"markdown":"\r\nSOP 163: Set up a Google Analytics 4 Account\r\n\r\nSet up a Google Analytics 4 account from scratch\r\n\r\n__Last Updated / Reviewed:__ 07/29/2024\r\n\r\n__Execution Time:__ 5 Mins\r\n\r\n__🚀 Goal:__ Set up a Google Analytics 4 account from scratch.\r\n\r\n__🤞 Ideal Outcome:__ Successfully create a Google Analytics 4 account ready to be implemented on your website or app.\r\n\r\n__🤔 Why this is important:__ Google Analytics 4 is the next generation analytics platform by Google (replacing the legacy platform Universal Analytics). It’s privacy focused as well as better suited to track the customer journey across platforms and devices.\r\n\r\n__🧐 Where this is done__ Google Analytics.\r\n\r\n__🗓️ When this is done:__ Before you make your website public.\r\n\r\n__👨 Who does this:__ Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.\r\n\r\n__⚠️Prerequisites or requirements: __You need to have an existing Google account. If you don’t have one, you can create a Google account [here](https://www.google.com/account/about/).\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/163)\r\n\r\n## Sign up for a Google Analytics account.\r\n\r\n### 01▸ Head to[ https://analytics.google.com](https://analytics.google.com) and make sure you’re signed in to your Google account (the email that you used to sign up for any Google products — Gmail, Google Ads, Youtube, Google Tag Manager, etc).\r\n\r\n### 02▸ If you don’t have an existing Google Analytics account. Click “Start measuring”.\r\n\r\n\r\nIn the account setup page, add an account name. If you’re not sure what name to give this account a good start is to use an individual, a company, or a brand name.\r\n\r\n\r\n__Note:__ You can create multiple Google Analytics accounts. Also, It’s not recommended to use the name of your website as your account name as you will add it as a property later. One Google Analytics account can contain multiple properties.\r\n\r\n### 03▸ Once done, click “Next”.\r\n\r\n### 04▸ In the property setup, add a name for your property. The property name should be the name of your website or mobile app. Make sure to set the appropriate time zone and currency for your business/website/app. Then click “Next”.\r\n\r\n\r\n### 05▸ Fill in the rest of your business details and click “Next”.\r\n\r\n- Industry category — The niche that your business is in.\r\n- Business size — How many employees do you have, including yourself?\r\n\r\n\r\n### 06▸ Choose your business objectives and click “Create”. You can choose more than one objective.\r\n\r\n\r\n### 07▸ Accept Google Analytics terms of service agreement.\r\n\r\n\r\n### 08▸ Next, choose where you will be collecting your data such as websites, android apps, or iOS apps. But for this tutorial, we’ll choose Web.\r\n\r\n\r\n### 09▸ Add your website URL and add a name for this data stream to help you identify this data. Leave the enhanced measurement enabled by default. Then click “Create stream”.\r\n\r\n\r\n### 10▸ You will then see a summary page of the data stream for your site. That means you have successfully created a Google Analytics 4 account.\r\n\r\n\r\n### 11▸ From here, we recommend you connect your Google Analytics account to your website for tracking if you have not done so. Follow SOP 009 ([web version](https://members.clickminded.com/sop/009/)) to use your Google Tag Manager, or SOP 067 ([web version](https://members.clickminded.com/sop/067/)) if you're using Shopify.","html":"<p>SOP 163: Set up a Google Analytics 4 Account</p>\n<p>Set up a Google Analytics 4 account from scratch</p>\n<p><strong>Last Updated / Reviewed:</strong> 07/29/2024</p>\n<p><strong>Execution Time:</strong> 5 Mins</p>\n<p><strong>🚀 Goal:</strong> Set up a Google Analytics 4 account from scratch.</p>\n<p><strong>🤞 Ideal Outcome:</strong> Successfully create a Google Analytics 4 account ready to be implemented on your website or app.</p>\n<p><strong>🤔 Why this is important:</strong> Google Analytics 4 is the next generation analytics platform by Google (replacing the legacy platform Universal Analytics). It’s privacy focused as well as better suited to track the customer journey across platforms and devices.</p>\n<p><strong>🧐 Where this is done</strong> Google Analytics.</p>\n<p><strong>🗓️ When this is done:</strong> Before you make your website public.</p>\n<p><strong>👨 Who does this:</strong> Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.</p>\n<p>__⚠️Prerequisites or requirements: __You need to have an existing Google account. If you don’t have one, you can create a Google account <a href=\"https://www.google.com/account/about/\">here</a>.</p>\n<p><a href=\"https://members.clickminded.com/sop/163\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Sign up for a Google Analytics account.</h2>\n<h3>01▸ Head to<a href=\"https://analytics.google.com\"> https://analytics.google.com</a> and make sure you’re signed in to your Google account (the email that you used to sign up for any Google products — Gmail, Google Ads, Youtube, Google Tag Manager, etc).</h3>\n<h3>02▸ If you don’t have an existing Google Analytics account. Click “Start measuring”.</h3>\n<p>In the account setup page, add an account name. If you’re not sure what name to give this account a good start is to use an individual, a company, or a brand name.</p>\n<p><strong>Note:</strong> You can create multiple Google Analytics accounts. Also, It’s not recommended to use the name of your website as your account name as you will add it as a property later. One Google Analytics account can contain multiple properties.</p>\n<h3>03▸ Once done, click “Next”.</h3>\n<h3>04▸ In the property setup, add a name for your property. The property name should be the name of your website or mobile app. Make sure to set the appropriate time zone and currency for your business/website/app. Then click “Next”.</h3>\n<h3>05▸ Fill in the rest of your business details and click “Next”.</h3>\n<ul>\n<li>Industry category — The niche that your business is in.</li>\n<li>Business size — How many employees do you have, including yourself?</li>\n</ul>\n<h3>06▸ Choose your business objectives and click “Create”. You can choose more than one objective.</h3>\n<h3>07▸ Accept Google Analytics terms of service agreement.</h3>\n<h3>08▸ Next, choose where you will be collecting your data such as websites, android apps, or iOS apps. But for this tutorial, we’ll choose Web.</h3>\n<h3>09▸ Add your website URL and add a name for this data stream to help you identify this data. Leave the enhanced measurement enabled by default. Then click “Create stream”.</h3>\n<h3>10▸ You will then see a summary page of the data stream for your site. That means you have successfully created a Google Analytics 4 account.</h3>\n<h3>11▸ From here, we recommend you connect your Google Analytics account to your website for tracking if you have not done so. Follow SOP 009 (<a href=\"https://members.clickminded.com/sop/009/\">web version</a>) to use your Google Tag Manager, or SOP 067 (<a href=\"https://members.clickminded.com/sop/067/\">web version</a>) if you're using Shopify.</h3>\n"}