{"slug":"sop-150-write-effective-google-ads-copy","title":"Write effective Google Ads copy","tags":["source:clickminded","type:sop","server:clickminded-sop","write","effective","google","ads"],"agent_summary":"SOP 150: Write effective Google Ads copy How to produce high performing ad copy for eCommerce or service business ad campaigns at scale. __Last Updated / Reviewed:__ 03/28/2024 __Execution Time:__ 10","trigger_phrases":["write effective google ads copy","how to write effective google ads copy"],"runnable":false,"markdown":"\r\nSOP 150: Write effective Google Ads copy\r\n\r\nHow to produce high performing ad copy for eCommerce or service business ad campaigns at scale.\r\n\r\n__Last Updated / Reviewed:__ 03/28/2024\r\n\r\n__Execution Time:__ 10 - 30 Mins\r\n\r\n__🚀 Goal:__ Produce high performing ad copy for eCommerce or service business ad campaigns.\r\n\r\n__🤞 Ideal Outcome:__ A completed Google Ads copy template. \r\n\r\n__🤔 Why this is important:__ Writing with a framework and guided template helps you produce more ad copy in less time.\r\n\r\n__🧐 Where this is done__ Google Spreadsheet.\r\n\r\n__🗓️ When this is done:__ Before you set up ad campaigns.\r\n\r\n__👨 Who does this:__ The person responsible for media buying.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/150)\r\n\r\n## Environment Setup\r\n\r\n### 01▸ Make a copy of the Template 044: Google Ads Copy Template ([web version](https://members.clickminded.com/template/044/))\r\n\r\n### 02▸ You are required to fill in the target keywords, headlines, descriptions, path and the final URL of the landing page.\r\n\r\n\r\nSome fields have a max character limit. There’s a “LEN” column on the right that indicates how many characters you’ve written so far.\r\n\r\n\r\n### 03▸ If applicable, separate your target keywords into different categories within the template. For example:\r\n\r\n- Branded — Keywords of your own company/business\r\n- Product — Product related keywords\r\n- Competitor — Competitor related keywords\r\n- Generic — Keywords that do not fit into other categories\r\n\r\n\r\n## Filling in the Google Ads Copy template\r\n\r\n__Note__: This framework is mainly applicable if your target keywords are product or service based (i.e eCommerce products or agency services).\r\n\r\n### 01▸ Fill in the following fields\r\n\r\n- __Headline 1__ — Use an adjective (“Best”, “Cheap”, “Smart”, “Valuable”, “Quality”, “Beautiful”, “Excellent”, “Fastest”, “Cleanest”, “Best value, Trusted, Best-rated”) and/or the target keyword.\r\n\t- *Example*: Target Keyword: Home Detergent Headline 1: Best Value Home Detergent\r\n\r\n__Note__: The target keyword is mandatory in headline 1, if your copy exceeds the character limit, omit the adjective.\r\n\r\n- __Headline 2__ — Call to action (“Get started now”, “Try for free”, “Get Instant Access”, “Learn more”, “Try for 30 days”, “Save your slot”, “Free download now”, “Claim 50% off”, “Get free guide”, “Shop now”)\r\n\t- *Example*: Headline 2: Shop Online Now\r\n- __Headline 3__ — Get one of the subheadlines from the landing page or add a benefit (“Free Shipping”, “30% discount”, “First order free”, “Free international shipping, First order free, Get free consultation”)\r\n\t- *Example*: Headline 3: Save 15% on your first order\r\n- __Path 1 / Path 2__ — Add one of the target keywords\r\n\t- *Example*: /Eco-friendly/Home-Detergent\r\n- __Landing Page URL__ — Add landing page URL.\r\n\t- *Example*: [https://homestore.com.uk/home-detergent](https://homestore.com.uk/home-detergent)","html":"<p>SOP 150: Write effective Google Ads copy</p>\n<p>How to produce high performing ad copy for eCommerce or service business ad campaigns at scale.</p>\n<p><strong>Last Updated / Reviewed:</strong> 03/28/2024</p>\n<p><strong>Execution Time:</strong> 10 - 30 Mins</p>\n<p><strong>🚀 Goal:</strong> Produce high performing ad copy for eCommerce or service business ad campaigns.</p>\n<p><strong>🤞 Ideal Outcome:</strong> A completed Google Ads copy template.</p>\n<p><strong>🤔 Why this is important:</strong> Writing with a framework and guided template helps you produce more ad copy in less time.</p>\n<p><strong>🧐 Where this is done</strong> Google Spreadsheet.</p>\n<p><strong>🗓️ When this is done:</strong> Before you set up ad campaigns.</p>\n<p><strong>👨 Who does this:</strong> The person responsible for media buying.</p>\n<p><a href=\"https://members.clickminded.com/sop/150\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Environment Setup</h2>\n<h3>01▸ Make a copy of the Template 044: Google Ads Copy Template (<a href=\"https://members.clickminded.com/template/044/\">web version</a>)</h3>\n<h3>02▸ You are required to fill in the target keywords, headlines, descriptions, path and the final URL of the landing page.</h3>\n<p>Some fields have a max character limit. There’s a “LEN” column on the right that indicates how many characters you’ve written so far.</p>\n<h3>03▸ If applicable, separate your target keywords into different categories within the template. For example:</h3>\n<ul>\n<li>Branded — Keywords of your own company/business</li>\n<li>Product — Product related keywords</li>\n<li>Competitor — Competitor related keywords</li>\n<li>Generic — Keywords that do not fit into other categories</li>\n</ul>\n<h2>Filling in the Google Ads Copy template</h2>\n<p><strong>Note</strong>: This framework is mainly applicable if your target keywords are product or service based (i.e eCommerce products or agency services).</p>\n<h3>01▸ Fill in the following fields</h3>\n<ul>\n<li><strong>Headline 1</strong> — Use an adjective (“Best”, “Cheap”, “Smart”, “Valuable”, “Quality”, “Beautiful”, “Excellent”, “Fastest”, “Cleanest”, “Best value, Trusted, Best-rated”) and/or the target keyword.\n<ul>\n<li><em>Example</em>: Target Keyword: Home Detergent Headline 1: Best Value Home Detergent</li>\n</ul>\n</li>\n</ul>\n<p><strong>Note</strong>: The target keyword is mandatory in headline 1, if your copy exceeds the character limit, omit the adjective.</p>\n<ul>\n<li><strong>Headline 2</strong> — Call to action (“Get started now”, “Try for free”, “Get Instant Access”, “Learn more”, “Try for 30 days”, “Save your slot”, “Free download now”, “Claim 50% off”, “Get free guide”, “Shop now”)\n<ul>\n<li><em>Example</em>: Headline 2: Shop Online Now</li>\n</ul>\n</li>\n<li><strong>Headline 3</strong> — Get one of the subheadlines from the landing page or add a benefit (“Free Shipping”, “30% discount”, “First order free”, “Free international shipping, First order free, Get free consultation”)\n<ul>\n<li><em>Example</em>: Headline 3: Save 15% on your first order</li>\n</ul>\n</li>\n<li><strong>Path 1 / Path 2</strong> — Add one of the target keywords\n<ul>\n<li><em>Example</em>: /Eco-friendly/Home-Detergent</li>\n</ul>\n</li>\n<li><strong>Landing Page URL</strong> — Add landing page URL.\n<ul>\n<li><em>Example</em>: <a href=\"https://homestore.com.uk/home-detergent\">https://homestore.com.uk/home-detergent</a></li>\n</ul>\n</li>\n</ul>\n"}