{"slug":"sop-146-create-google-ad-campaign-strategy-proposal-for-client","title":"Create Google Ad Campaign Strategy Proposal for Client","tags":["source:clickminded","type:sop","server:clickminded-sop","google","campaign","strategy"],"agent_summary":"SOP 146: Create Google Ad Campaign Strategy Proposal for Client Design and propose a winning campaign strategy to help your client achieve their business goals. __Last Updated / Reviewed:__ 03/28/2024","trigger_phrases":["create google ad campaign strategy proposal for client","how to create google ad campaign strategy proposal for client"],"runnable":false,"markdown":"\r\nSOP 146: Create Google Ad Campaign Strategy Proposal for Client\r\n\r\nDesign and propose a winning campaign strategy to help your client achieve their business goals.\r\n\r\n__Last Updated / Reviewed:__ 03/28/2024\r\n\r\n__Execution Time:__ 5-14 Days\r\n\r\n__🚀 Goal:__ To propose a campaign strategy for the client to help them achieve their business goals.\r\n\r\n__🤞 Ideal Outcome:__ The client approves the strategy before the performance team executes the campaign\r\n\r\n__🤔 Why this is important:__ To make sure both the client and the performance team are aligned on the campaign execution and to avoid future misunderstandings.\r\n\r\n__🧐 Where this is done__ Google Slide.\r\n\r\n__🗓️ When this is done:__ After the kickoff call with the client.\r\n\r\n__👨 Who does this:__ The account manager or performance team lead.\r\n\r\n__⚠️Prerequisites or requirements: __You should have completed the kickoff call with the client and understand their business.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/146)\r\n\r\n## Environment Setup\r\n\r\nMake a copy of this Template 038: Ads Campaign Strategy Proposal for Client ([web version](https://members.clickminded.com/template/038/)) before you start creating the proposal.\r\n\r\nThe following describes how you should approach each section of the campaign proposal.\r\n\r\n## Executive Summary\r\n\r\n\r\nOn this slide you will want to describe a summary of the issues / opportunities your team found on the client’s website, social media profile, or competitors.\r\n\r\nUse these SOPs to perform the required analysis:\r\n\r\nSOP 088: Reverse engineer your competitor's Google Ads Strategy ([web version](https://members.clickminded.com/sop/088/))\r\n\r\nSOP 147: Perform Keyword research for Google ads ([web version](https://members.clickminded.com/sop/147/))\r\n\r\nSOP 043: Performing a social media audit ([web version](https://members.clickminded.com/sop/043/))\r\n\r\n## Analysis\r\n\r\n\r\nPresent your findings as succinctly as possible. What were the issues and why are they important to address?\r\n\r\nPresent a realistic solution and why it may work.\r\n\r\n## Strategy\r\n\r\n\r\nDescribe the high level campaign strategy.\r\n\r\n(Optional) Present the keywords and the type of campaign and you’ll be running.\r\n\r\nUse SOP 143: Design a Structure a Google Ads Campaign Account ([web version](https://members.clickminded.com/sop/143/)) to define your campaign and ad group structure.\r\n\r\n## Goals\r\n\r\n\r\nReiterate the goals the client described during the kickoff call and explain how that translates to measurable goals for the ad campaign.\r\n\r\nIdeally you want to propose specific goals that are measurable, achievable, relevant, and time bound.\r\n\r\n## Deliverables\r\n\r\n\r\nProvide clarity on what are exact deliverables the client can expect from your team.\r\n\r\nDeliverables might include:\r\n\r\n__Project Planning and Management__ — How will your team plan and manage the project with the client\r\n\r\n__Analytics Setup__ — Which tracking codes will your team set up and for which platform.\r\n\r\n__Landing Page Creation__ — What landing page(s) will your team create.\r\n\r\n__Creatives__ — How will your team create / collaborate with the client to produce high quality ad creatives.\r\n\r\n__Campaign Management__ — How will your team manage the ad campaign to produce results\r\n\r\n__Reporting__ — How frequent will your team report ad campaign results for the client and in what format.\r\n\r\n## Timeline\r\n\r\n\r\nPropose a realistic timeline for the deliverables and expected results.\r\n\r\nMake sure the client understands key milestones and deliverables needed from them.\r\n\r\n## Wrap up\r\n\r\nGet the final approval from the client on the campaign strategy before your team starts the execution.","html":"<p>SOP 146: Create Google Ad Campaign Strategy Proposal for Client</p>\n<p>Design and propose a winning campaign strategy to help your client achieve their business goals.</p>\n<p><strong>Last Updated / Reviewed:</strong> 03/28/2024</p>\n<p><strong>Execution Time:</strong> 5-14 Days</p>\n<p><strong>🚀 Goal:</strong> To propose a campaign strategy for the client to help them achieve their business goals.</p>\n<p><strong>🤞 Ideal Outcome:</strong> The client approves the strategy before the performance team executes the campaign</p>\n<p><strong>🤔 Why this is important:</strong> To make sure both the client and the performance team are aligned on the campaign execution and to avoid future misunderstandings.</p>\n<p><strong>🧐 Where this is done</strong> Google Slide.</p>\n<p><strong>🗓️ When this is done:</strong> After the kickoff call with the client.</p>\n<p><strong>👨 Who does this:</strong> The account manager or performance team lead.</p>\n<p>__⚠️Prerequisites or requirements: __You should have completed the kickoff call with the client and understand their business.</p>\n<p><a href=\"https://members.clickminded.com/sop/146\"><strong>Click here to get the most up-to-date version of this SOP</strong></a></p>\n<h2>Environment Setup</h2>\n<p>Make a copy of this Template 038: Ads Campaign Strategy Proposal for Client (<a href=\"https://members.clickminded.com/template/038/\">web version</a>) before you start creating the proposal.</p>\n<p>The following describes how you should approach each section of the campaign proposal.</p>\n<h2>Executive Summary</h2>\n<p>On this slide you will want to describe a summary of the issues / opportunities your team found on the client’s website, social media profile, or competitors.</p>\n<p>Use these SOPs to perform the required analysis:</p>\n<p>SOP 088: Reverse engineer your competitor's Google Ads Strategy (<a href=\"https://members.clickminded.com/sop/088/\">web version</a>)</p>\n<p>SOP 147: Perform Keyword research for Google ads (<a href=\"https://members.clickminded.com/sop/147/\">web version</a>)</p>\n<p>SOP 043: Performing a social media audit (<a href=\"https://members.clickminded.com/sop/043/\">web version</a>)</p>\n<h2>Analysis</h2>\n<p>Present your findings as succinctly as possible. What were the issues and why are they important to address?</p>\n<p>Present a realistic solution and why it may work.</p>\n<h2>Strategy</h2>\n<p>Describe the high level campaign strategy.</p>\n<p>(Optional) Present the keywords and the type of campaign and you’ll be running.</p>\n<p>Use SOP 143: Design a Structure a Google Ads Campaign Account (<a href=\"https://members.clickminded.com/sop/143/\">web version</a>) to define your campaign and ad group structure.</p>\n<h2>Goals</h2>\n<p>Reiterate the goals the client described during the kickoff call and explain how that translates to measurable goals for the ad campaign.</p>\n<p>Ideally you want to propose specific goals that are measurable, achievable, relevant, and time bound.</p>\n<h2>Deliverables</h2>\n<p>Provide clarity on what are exact deliverables the client can expect from your team.</p>\n<p>Deliverables might include:</p>\n<p><strong>Project Planning and Management</strong> — How will your team plan and manage the project with the client</p>\n<p><strong>Analytics Setup</strong> — Which tracking codes will your team set up and for which platform.</p>\n<p><strong>Landing Page Creation</strong> — What landing page(s) will your team create.</p>\n<p><strong>Creatives</strong> — How will your team create / collaborate with the client to produce high quality ad creatives.</p>\n<p><strong>Campaign Management</strong> — How will your team manage the ad campaign to produce results</p>\n<p><strong>Reporting</strong> — How frequent will your team report ad campaign results for the client and in what format.</p>\n<h2>Timeline</h2>\n<p>Propose a realistic timeline for the deliverables and expected results.</p>\n<p>Make sure the client understands key milestones and deliverables needed from them.</p>\n<h2>Wrap up</h2>\n<p>Get the final approval from the client on the campaign strategy before your team starts the execution.</p>\n"}